Spinning Off a New Series with Ed Robertson (SPP #133)


By stone-admin

This week the guys talked with recurring guest Ed Robertson about branching off from one series to a new one in the same world. On paper, the idea seems to be pretty sound. If you’re coming off one series that already has a sizable following and sales, like Ed is with Breakers, doesn’t it make […]

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How to Find Your Ideal Reader (SPP #132)


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This is a question/issue that many writers never even really address, which can set their growth back big time. You’re writing your guts out, and you’re incredibly proud of your story. But who is that story really for? This week, the guys talked about how you can identify your ideal reader, and why that is […]

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This Is A Stupid Great Deal (+ EXCLUSIVE CONTENT)


By stone-admin

You probably already know about the Indie Author Power Pack. This post is just in case you didn’t. The Power Pack is an insanely good deal: three of the best indie author books on the market (Write. Publish. Repeat., Let’s Get Digital, and How to Market a Book), available in a (LIMITED TIME) bundle for a stupid low […]

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Creating a New York Times bestseller with Joanna Penn and David Gaughran (SPP #131)


By stone-admin

This week the guys talked about something new and exciting they’re doing. Sean and Johnny have teamed up with David Gaughran and Joanna Penn to shoot for the New York Times bestseller list. Learn all about their box set… WHICH YOU CAN BUY HERE …and how they just might make the cut and forever become […]

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The Pre-Production Process (SPP #130)


By stone-admin

This week, the guys talked about the pre-production process. The way Sean and Johnny develop their stories with beats has evolved constantly with each project, and it’s always getting better. We also had tons of great questions from viewers about how Dave handles pre-production. With Sean and Johnny always going on and on about THEIR […]

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NaNoWriMo and How to Get Yourself Off Your Ass and Start Writing (SPP #129)


By stone-admin

We’ve been talking about Fiction Unboxed 1.5 on the blog for a while. One key aspect of the project is that Sean and Johnny will be writing the sequel to The Dream Engine during NaNoWriMo. But what exactly is NaNoWriMo? Why do so many writers take up the yearly challenge? How can a writer take some of the underlying principles of NaNo and apply them all year to keep a daily writing habit in all the months that aren’t November?

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Authorpreneur Nuts & Bolts #4: How to Use Scrivener (The Basics)


By stone-admin

Welcome to the fourth part of the Sterling & Stone Authorpreneur Nuts & Bolts video series for self-publishers. Scrivener is, at this time, the best word processing software for self-published authors. This is the first of many tutorials about Scrivener, and within this video you’ll learn the basic organizing steps you need to take before […]

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Is KDP Select Worth Using Again? (SPP #127)


By stone-admin

Previously on this show, KDP Select was compared to an abusive boyfriend that keeps begging you to come back, only to be beat down again. Exclusivity is a tough pill to swallow even if you can make a little more money in the short term. On this week’s episode, the guys discuss the ups and […]

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Why Indie Authors Should Attend Live Events (SPP #126)


By stone-admin

This week (which was actually last week—welcome to the time warp!), the guys talked at length about their recent live events, namely the Author Marketing Live event and the Worldbuilders’ Summit in Austin. There are a lot of benefits to meeting live with other authors, whether it’s at an event like the Summit or at […]

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Bookstrapping Your Way to a Bestseller with Tucker Max (SPP #125)


By stone-admin

This week the guys talked to Tucker Max about his new book, “Bookstrapping Your Way to a Bestseller.” Whether you’ve read the book or not, there was a lot of good stuff in this episode. First, the show began with the new SPP intro, along with an explanation for why SPP needed a new intro. […]

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Indie Breakouts with ABNA Grand Prize Winner Rysa Walker (SPP #124)


By stone-admin

This week the guys talked to Rysa (with a Y) Walker about self publishing, YA, and time travel. Loads of good stuff here! Sean and Dave were celebrating the completion of Yesterday’s Gone Season 5 at the start of the episode. If you’re a YG fan, you’ll be happy to know that’s coming out very […]

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Self Publishing Tutorial Videos with Garrett Robinson (SPP #123)


By stone-admin

This week, the guys had Garrett Robinson on to talk about a new and exciting video series soon to appear on Youtube and Sterling & Stone, which we’re aptly calling Nuts and Bolts. Nuts and Bolts will be a regular, weekly series on the S&S blog. Made by Garrett, they’ll walk you through the how-to’s […]

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Being a Healthier Writer with Roland Denzel (SPP 122)


By stone-admin

Being a writer can be pretty unhealthy, especially since you sit on your butt all day, moving little else than your brain and fingers. That’s why Roland Denzel volunteered to come on this week and teach us a thing or two about being a healthier writer (and no, it wasn’t just to bust Dave’s balls). […]

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Using Amazing Settings: SPP #121


By stone-admin

This week, the three whitest guys in podcasting chatted about setting in story. How important is it and how can you make your setting awesome? You’ll want to listen to find out. The guys started out by talking about how amazing the new Fiction Unboxed book is going to be. What started out as stupidly […]

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Hooking Readers with Amazing Cliffhangers: SPP #120


By stone-admin

This week the guys talked about using cliffhangers to make a series or serials addictive for readers. They talked about both good and bad examples of cliffhangers, and there are some spoilers, so BEWARE! First, Johnny opened up a mini-topic: dating your work. Should you include dates, technology, or cultural references in your work? Will […]

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Direct Sales and the Subscription Model: SPP #119


By stone-admin

This week, the guys talked about Direct Sales and why Rainmaker is helping us make SterlingandStone.Net the best author website on the internet. They (well, mostly Sean) ramble quite a lot about the subject at first, but they end up saying some really useful stuff by the end. First, they talked about writer health, prompted […]

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Voice Training for Audio Books (with David Lawrence): SPP #118


By stone-admin

This week the SPP crew had on special guest David Lawrence. They talked about ACX and audio books, especially about how to choose between recording your own audio and hiring someone to narrate your books for you. The S&S Website Monster The guys started out by complaining about how frazzled they feel after fighting to […]

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How to Crack the Romance Market (with Mimi Strong): SPP #117


By stone-admin

This week we had Mimi Strong on the show, and boy was she a fantastic guest. She’s found success in more than a couple of genres (which is why she calls herself a Genre Hobo) and she shared some of her secrets with us on the air. Whoever thought this show was too blokish should […]

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How to Start Self-Publishing: SPP #1


By stone-admin

In The Self-Publishing Podcast’s inaugural episode, after more attempts to make our setup work than we can count, and after Sean continuing to battle with whatever is wrong technology-wise at his house, we eventually were able to get down to business and talk about some of the ways to begin your self-publishing journey. We talked […]

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