Selling More Books with Autoresponders, List Segments, and Email (Self Publishing Podcast #162)


By stone-admin

Selling more books with autoresponders goes beyond a simple newsletter list. While Sterling and Stone requires detailed segmentation, you can learn tools and techniques for you own list regardless of size. This episode covers: What is the purpose of an autoresponder How to use broadcast and autoresponders for maximum effectiveness What you should put in […]

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Building Unstoppable Street Teams with JA Huss (Self Publishing Podcast #161)


By stone-admin

Johnny and Sean brought JA Huss on to talk about street teams after they read her popular book 321. In addition to being the first romance book that Sean told Johnny to read immediately, they were impressed by the number of her day one verified reviews on Amazon. This interview took an amazing left turn […]

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Multi-Platform Distribution with Draft2Digital's Dan Wood (Self Publishing Podcast #160)


By stone-admin

This week we welcome Dan Wood, Director of Author Relation’s for Draft2Digital, to talk about how to make the most of a multi-platform distribution with Draft2Digital. The result is an intense episode packed with actionable information that should not be missed. In fact, you may want to listen to this episode multiple times if you […]

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Selling on Barnes & Noble with Nookpress's Julia Coblentz (Self Publishing Podcast #159)


By stone-admin

Once you’ve decide to step outside Amazon, you need to understand the best ways to market for each platform. This week we delve deep into Nookpress, and who better to learn to tips and tools to succeed on Nook from than Julia Coblentz, the senior marketing manager for Nookpress. Julia discusses: Why 3D box images […]

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How to Sell Big on Apple iBooks with Julia Kent (Self Publishing Podcast #158)


By stone-admin

One of the biggest strategies we push here on SPP is “go wide,” and for good reason. Select may make you more money in the short term, but nothing beats getting a foothold in your as many markets as possible, earning readers Amazon can’t deliver. But how can you get that foothold in other platforms […]

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Killer Publishing Apps with Seth Atwood (Self Publishing Podcast #157)


By stone-admin

Masterbeats—a new apps for writers, which will be finished and out sometime in the near future—is probably the best thing to happen to indie authors since Write Publish Repeat hit the stores. You’ll love all the features this baby will have, as explained by none other than Seth Atwood, the developer spearheading the app’s creation. […]

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SPP's 3-Year Anniversary Bash! (Self Publishing Podcast #156)


By stone-admin

After three years of sterling professionalism, the Self-Publishing Podcast is as strong as ever! This week, we celebrate our three-year anniversary—36 months of pure awesome as we watch Johnny, Sean, and Dave change the face of indie publishing. Even if you’ve been a fan of SPP for all of 5 minutes, you’ve probably already fallen […]

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Supercharging Your Writing Business (Self Publishing Podcast #155)


By stone-admin

Still swimming in enthusiasm from the Colonists Summit in Austin, Sean and Johnny have all kinds of awesome new projects and ideas. This week’s episode was basically a super-enthusiastic rundown of all the cool stuff that they guys talked about and did in the summit, as well as all the new ideas they came back […]

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Breakout success with "The Martian" author Andy Weir and narrator R. C. (Bob) Bray (Self Publishing Podcast #154)


By stone-admin

Hugh Howie, John Locke, Amanda Hawkins… these are writer that are known for something we all wish would happen to us. They all started out self publishing their books and ended up becoming household names (well, if your house is full of voracious readers, I guess). This week (or, actually last week), the guys talked […]

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Promotions, Bundles, and More with Kobo's Mark Lefebvre (Self Publishing Podcast #153)


By stone-admin

Everybody loves Kindle, or at least they are trained to think that they have to love it. KDP Select is just making publishing exclusive to Amazon more and more tempting, but not any less frustrating to Johnny (or anyone else with a strong, and reasonable, revulsion to having all your eggs in one basket). If […]

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Story Research Made Awesome (Self Publishing Podcast #150)


By stone-admin

The dreaded “R” word, the one task that sends some writers away screaming just at the mention of it—RESEARCH. Do you shy away from research? Do you hate it? Do you avoid writing certain yarns in your story garden just because you’re paralyzed by the gobs of research you know you’ll have to suffer through? […]

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Creating "Gotta Buy It!" blurbs with Libbie Hawker (Self Publishing Podcast #149)


By stone-admin

Product descriptions—an aspect of your publishing/marketing plan that many writers either do half-assed or ignore completely—are more important than you might think. As this week’s guest, Libbie Hawker explains in the show, you may pay for (or otherwise wrangle) a good deal of traffic to your book, but if your product description (sometimes called a […]

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Scrappy Networking for Authors with Donovan Scherer (Self Publishing Podcast #148)


By stone-admin

Just what does it mean to be “Scrappy” when it comes to networking as an indie author? And how can an author make a success, not just with online networking (via, blogs, email, or social networks), but also with face-to-face networking (like going to conventions and other live events)? This week, Donovan Scherer came on […]

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Selling on Apple, Kobo, and Barnes & Noble (Self Publishing Podcast #147)


By stone-admin

Finally, the episode we’ve all been waiting for, the show Johnny and Sean have been teasing us about for weeks, the unveiling of a project that has, until this week, been known only as “The Beyonce.” Invasion is here, and it’s not only the latest and greatest story to spring from the creative Engine of […]

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Using KDP Select and Kindle Unlimited as a Tactic (Self Publishing Podcast #146)


By stone-admin

This week, the guys had Lindsay Buroker on to talk about how you can use KDP Select as a tactic to sell books and make money, while not endangering your overall sales strategy long term. Lindsay seems to know exactly how to work KDP Select for her advantage, since last year she revealed a pen […]

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Self Publishing Questions Answered (Self Publishing Podcast #145)


By stone-admin

This week, the guys caught up on questions from you, our dear viewers/listeners, about self publishing. That wasn’t supposed to be the actual topic, but we’re pushing back the topic that the guys were SUPPOSED to talk about for another week or two. (But the topic that was postponed should be awesome when they finally […]

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Networking and Author Landing Pages with Matt Gartland (Self Publishing Podcast #144)


By stone-admin

This week the guys sat down with Matt Garland, host of the Author MBA podcast and networking genius. It’s a hard fact in life that we all must face: It’s not always just what you know; it’s who you know that get’s you places in life. That is absolutely true in the world of publishing […]

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What Readers Really Want, with Matt from Buck Books (Self Publishing Podcast #143)


By stone-admin

If you’ve been faithfully watching the show for a while, then you might remember the guys wondering out loud about this mysterious website called Buck Books. They wondered what the company was all about, and they puzzled about how legit it was. (Because how do you take someone with the name Buck Flogging seriously, really?) […]

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How to Use Amazon Instead of Amazon Using You (Self Publishing Podcast #142)


By stone-admin

Let’s face it–exclusivity sucks, and having “all your eggs in one basket” when it comes to where your books are available isn’t a smart idea at all. But… BUT Amazon’s KDP Select just keeps winning us over, tempting us with new benefits and goodies for staying exclusive. So whatever should an indie author do? Swallow […]

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How to Blow Up Your Email List with Nick Stephenson (Self Publishing Podcast #141)


By stone-admin

Your list, your email list, where readers can stay connected with you and get notifications of your latest releases, is probably the single most important thing any indie author should have in order to be a self-publishing pro, except for maybe a well-written book, of course. We’ve heard the guys talk before about how important […]

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Nonfiction with Steve Scott (Self Publishing Podcast #140)


By stone-admin

The vast majority of SPP episodes so far have been applied mostly to fiction authors, which makes sense because Johnny, Sean and Dave are all primarily fiction authors and most of us watching/listening at home are the same. But, still, with Smarter Artist (Sterling & Stone’s nonfiction imprint) constantly growing and succeeding and more and […]

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Self-Publishing Goals for 2015 (Self Publishing Podcast #139)


By stone-admin

The first episode of the new year, we’re starting things off right by talking about goals for 2015. The guys really shaped the year to come (until something shiny distracts them and everything changes) by laying out some benchmark outcomes and concepts. The new word for the year is either “harmony” or “optimization,” at least […]

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Self-Publishing Predictions for 2015 (Self Publishing Podcast #138)


By stone-admin

This week, the guys wrapped up the year by meandering around a couple of different amazing topics. The voicemails supplied fantastic questions, which lead to interesting mini discussions. The main topic, the guys’ predictions for the indie publishing world in 2015, was definitely more a wish-list than a try at fortune-telling. Will any of them […]

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Biggest Self-Publishing Lessons Learned of 2014 (Self Publishing Podcast #137 )


By stone-admin

It’s a true mark of wisdom to be able to learn from your own experiences and mistakes. As 2014 draws to a close, it’s the perfect time to stop and think about what we did best, what we can work on, and what mistakes we can take lessons from to make the next year stronger […]

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