SPP226 The Successful Author Mindset with Joanna Penn


By stone-admin

Do you struggle with self-doubt? Want to live in the world of ambition? Joanna Penn wrote the book on it, The Successful Author Mindset, and she aims to help authors get into the mindset that will help them succeed. If you deal with imposter syndrome, creative dissatisfaction, and failing to power through, you’re not alone. […]

Read More »

SPP225 Universal Book Links with Kevin Tumlinson


By stone-admin

What’s a universal book link and why does it matter? Today’s guest, Kevin Tumlinson, is the marketing director for Draft2Digital. He explains how you can get one universal book link that you can post anywhere you market that book. It’ll never expire or break and allows affiliate links. Say goodbye to huge URL lists and […]

Read More »

SPP224 Automation for Authors with Arianna Golden


By stone-admin

Automation is a must-have for highly productive people like Arianna Golden. You can use automation tools to do the repetitive things you don’t like, or can’t remember to do. Things like social media across multiple platforms, reminders for things you’ve pre-scheduled, collaborating with others with if/then tasks, and communicating with your audience, there’s virtually NO […]

Read More »

SPP223 Paradigm Shift in the Audiobook Industry with Scott Brick and Greg Lawrence


By stone-admin

Sterling and Stone, Podium Publishing, and narrator Scott Brick, have done amazing things in the audiobook world, and their latest endeavor has cast them into uncharted waters. Today, they discuss the Indie Fiction Podcast, what it is, and why it threatens the audiobook industry as a whole. We already know how traditional publishing is lagging […]

Read More »

SPP222 Ways to Diversify as an Author


By stone-admin

As a new author, you often get great deals to offer your content exclusively. It might be a good decision up front, but you remain at the mercy of that single platform. The same is true of methods. If the rules change you’re out of luck. Discover how to diversify as an author, from platforms […]

Read More »

SPP221 Packaging Your Product


By stone-admin

As an indie author, you’re an artist first, and a marketer second. Don’t shudder at the thought. Today, Johnny, Sean, and Dave walk you through what you should consider while packaging your book: title, cover, genre, and description. The amount of care you put into packaging your art, the more your reader feels you care […]

Read More »

SPP220 Experimental Way to Deliver Books on the Indie Fiction Podcast


By stone-admin

Today is one of those days where the S&S guys declare a bold, new frontier, about a new way of thinking that can help indie authors reach an audience of readers they might not have considered before. If you’re ready to be on the cutting edge of indie publishing and how it can outpace traditional, […]

Read More »

SPP219 Writing the Damn Book with Stacy Nelson


By stone-admin

Today’s guest is the author of Write the Damn Book, Stacy Nelson. She helps people figure out what’s blocking their progress or preventing them writing the first few words. Stacy focuses on non-fiction, but there is SO MUCH you can apply to every type of writing, or art in general. Something cool: Sean loves the […]

Read More »

SPP218 Writing Good Dialogue, Fight Scenes, and Arguments


By stone-admin

Sometimes authors struggle with the very elements that bring their stories to life and add action, excitement, and drama. Today, Johnny, Sean, and Dave talk about how to write compelling and honest dialogue, fight scenes, and arguments that won’t leave your characters feeling like cardboard cutouts. Something cool: Sean is excited about the website; Dave […]

Read More »

SPP217 Establishing Sustainable Business Practices


By Sterling & Stone

Today, the guys discuss sustainable business practices, which is essential for small businesses (that means YOU, authors). Sean is live from the Acropolis, Dave’s in a wind tunnel, and Johnny is, well, intense in his office. Sean builds a blanket tent to fix his echo Something cool: Sean is jazzed about BootCamp and Apprentice; Johnny […]

Read More »

SPP216 The Tool That Will Change How Much You Write


By Sterling & Stone

The Sterling and Stone guys have been hard at work creating the next-gen writing experience, not just for solo authors, but especially for collaborators. The new StoryShop platform goes so far beyond what was originally planned, and you can look forward to incredibly elegant solutions to all your writing needs, from planning to packaging. The […]

Read More »

SPP215 Frictionless Marketing with Damon Courtney


By Sterling & Stone

A lot of authors struggle with delivering ebooks on their own. Today’s guest, Damon Courtney, has a great solution for authors to deliver books directly to their readers and fans – BookFunnel. Learn how to sell direct with frictionless marketing! Something cool: StoryShop Beta is LIVE!!!!!! Dave has a cryptic something cool that hints at […]

Read More »

SPP214 Making the Most with What You Have


By Sterling & Stone

When it comes to lean business, bootstrapping, and agile startup, you’ve got to make the best you can with what you have. Something cool: Johnny is watching Master of None; Sean’s reading Dad Is Fat, Food: A Love Story, and Bedwetter; Dave’s watching the NBA Playoffs. Building a virtual team versus centralizing and organization Sean […]

Read More »

SPP213 Business for Creatives with Archer Caldwell


By stone-admin

Today’s guest is a member of the Sterling and Stone team – he keeps Johnny and Sean from ‘doing stupid shit’ with their creativity. Since you are an artist AND entrepreneur, this is an episode you don’t want to miss. (If you don’t think you’re an entrepreneur, think again!) Something cool: Sean loves the animated […]

Read More »

SPP212 The System We Use to Write and Sell Books


By stone-admin

You know by now that the SPP guys are successful authors, and today, they share the system that they’ve spent years iterating and optimizing. It’s an inside look at what the Bootcamp will be, so you’ll get some great tips and strategies. Wondering about StoryShop? Get an update today! Something cool: Sean suggests the guys […]

Read More »

SPP211 The Future of Smarter Artist


By stone-admin

What is the Smarter Artist? Yes, it’s one of the podcasts within the S&S FM Network, but it’s much more than that. Today, the guys explain their new direction with the Smarter Artist and what it means for the Sterling and Stone community. Great things are in store! Something cool: Johnny saves his old desk; […]

Read More »

SPP210 Author Hacks with Derek Murphy


By stone-admin

Derek started out as an awesome cover designer, and from there, helped his clients sell more books. Now, he’s an author in his own right, and he brings with him some awesome hacks YOU can use to sell more books, too. Something cool: Sean saw the mockup for the new author site for Sterling and […]

Read More »

SPP209 Using Artificial Intelligence to Sell More Books with Michael Anderle


By stone-admin

YOU WON’T BELIEVE the announcement the guys have today. This episode was recorded within the last week, because the news is too amazing to wait. Can you imagine having software that can analyze your story for audience, marketability based on genre, and more? This is an episode that’s hot off the presses with ideas that […]

Read More »

SPP208 Writing to Market with Chris Fox


By stone-admin

Today’s guest is Chris Fox, multi-published author, and he discusses writing to market. This isn’t writing crap for a successful market, but providing what readers are passionate about in a market you love. Johnny talks about his coming move and the guys compare internet bandwidth sizes. Something cool: Dave’s happy about Karma Police; Sean’s something […]

Read More »

SPP207 Why Readers Buy the Books They Buy


By stone-admin

This is a little different than just writing to market; understanding why readers buy the books they buy digs deeper into strategy. Today, the guys talk about that underlying thought process readers go through, how to find out why, and the hidden benefit from doing it. Something cool: Sean watched Spotlight, and Dave is interested […]

Read More »

SPP206 Have a Tribe and Love Your Tribe


By stone-admin

Today the guys recap their experiences and lessons from the Smarter Artist Summit, and what YOU can take away from what they learned. Something cool: Dave got a hand-made teddybear with one of his famous quotes; Sean got a new decoy wallet; Johnny’s house sold and he’ll be in Austin in his new place. Dave’s […]

Read More »

SPP205 Creating Audio Dramas with Michael Coorlim


By stone-admin

Today’s guest is Michael Coorlim, who is doing something exciting with storytelling and audio, with his podcast, Synesthesia Theatre. He was disillusioned with what ACX is doing with intellectual property, and he decided to do his OWN thing. Something cool: Sean’s excited about Mark Dawson’s new podcast; Dave thinks Better Call Saul is better than […]

Read More »

SPP204 Building a Business One Fuck Up at a Time with JB Glossinger


By stone-admin

Today the guys welcome JB Glossinger, the Morning Coach, who’s built a business one fuck-up at a time. So yes, it CAN be done. Something cool: Sean talks about scheduling a wedding with his wife when he worked at a flower shop during wedding season, and his first vacation ever; Johnny’s is obvious: the magic […]

Read More »

SPP203 Intentional Reading for Authors with Maya Goode


By stone-admin

As a writer, you need to feed your brain with good things. Today the guys talk with Maya Goode, from Literary Roadhouse, about being very intentional with your reading. Something cool: Sean’s glad Stephen King’s book didn’t have a terrible ending; Dave likes Better Call Saul; the guys knock Fuller House When you get the […]

Read More »

SPP202 Downsizing for Authors with Kevin Tumlinson


By stone-admin

Today, Kevin Tumlinson talks about intentional minimalism and paring things down to what matters. It’s time to change the way you think about your possessions! It’ll free you up to be a much better artist! Iterate and Optimize is out!!! Go to SterlingAndStone.net/IO News for the Smarter Artist Summit, find out at SmarterArtistSummit.com Something cool: […]

Read More »