SPP289 Ads for Authors with Mark Dawson


By stone-admin

Mark Dawson continues to take the self-publishing world by storm. Between his instructional books, courses, and his own Self-Publishing Formula Podcast, he’s carrying the experimental torch into an uncertain world of marketing and advertising. Today, the guys talk to him about how authors can use Facebook and Amazon’s platforms to take your advertising and to […]

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SPP288 Michael Anderle on Engineering Success


By stone-admin

Michael Anderle is an indie publishing powerhouse. Not only did he build an author career in six months, but he broke rank, and shaped a story universe and help groups that allow authors to work together to move their career to the next level. The guys pick his brain for his best tips on how […]

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SPP287 Level Up From Wherever You Are


By stone-admin

Leveling up as an authorpreneur often means finding the right people to learn from and collaborate with. The guys talk about different ways to advance your author career and how to decide what’s the best way to do it right now, no matter where you are. Dave and Sean discuss the value of attending learning […]

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SPP286 with Grant Faulkner of NaNoWriMo


By stone-admin

NaNoWriMo (https://nanowrimo.org/) is celebrating eighteen years of helping writers put words on the page and getting a novel-length first draft ready in just one month. Grant Faulkner of NaNoWriMo talks to Johnny, Sean, and Dave about how you can use NaNo’s challenge and community to build a healthy writing habit. Grant shares the story of […]

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SPP285 Just in Time Learning


By Heather Thompson

There’s so much to learn about being an indie author. So what do you learn first? Just what you need. Just in time learning is a concept that new authors don’t implement soon enough. Traditional western education ideas run counter to this idea, but the guys explain how being more methodical about your author education […]

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SPP284 How to Promote Yourself and Your Writing If You’re a Grumpy Git


By stone-admin

Authors are naturals when it comes to promoting their books… unless they’re grumpy gits. Whether you’re a git, shy, or find the whole idea of a sales pitch to be just plain icky, telling people about your book can be a real challenge. In this episode, Johnny and Sean share with Dave their best tips […]

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SPP283 with Kelly Lytle of Findaway Voices


By stone-admin

Kelly Lytle of Findaway Voices (http://www.findawayvoices.com/) joins us as we discuss a new platform for audiobook production and the future the audiobook market for indie authors. Kelly breaks down what Findaway Voices is and how it handles audiobook narration. He explains the difference between Findaway Voices and the other audiobook options available for indie authors. […]

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SPP282 Rerun of Why Indie Authors Should Attend Live Events (SPP #126)


By stone-admin

In this Re-Run, Johnny, Sean, and Dave discuss the value of meeting each other in person and how that energy translates into better partnerships. Johnny talks about how attending the CopyBlogger and Author Marketing Live events has translated into business growth unintentionally. Sean nails down the difference between attending a live event with an agenda […]

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SPP281 Creating an Email List When You’re Just Starting Out


By stone-admin

Here at Sterling and Stone, we have our own in-house email ninja: Christine Niles. She understands list building in a way that is accessible to both novice and seasons authors. In this episode, Christine explains how go from Zero-to-List in less than an hour. Christine explains the extent of her work at Sterling & Stone […]

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SPP Bootcamp Bonus Episode


By stone-admin

Curious about Bootcamp? Writing a bestselling book doesn’t have to be overwhelming. After publishing over 100 books across several genres, the bestselling authors at Sterling & Stone Story Studio have developed and efficient process for every book they write. This process was developed in collaboration with their community, so they want to give you a […]

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SPP280 Autoresponders for Fiction With Andre Chaperon


By stone-admin

You’ve heard the sage advice: “if you want to make it as an indie author, you have to start a mailing list right now!” But where do you start? How do you keep your list engaged? How do I send the taboo “buy my book” email without feeling like a total sellout? Meet Andre Chaperon. […]

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SPP279 A Beginning Writer Analyzes His Journey with Matthew Beers


By stone-admin

We’ve spent a long time talking about our success, and we’ve talked about being strong marketers who also pump out great words. But what about the ‘arteests’ among us? Today’s guest, Matthew Beers is one of those who no longer looks as indie publishing as a last resort, but as an incredible opportunity. Matthew explains […]

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SPP278 Military Wife Katie Cross


By stone-admin

Katie is an indie author who also happens to be a military wife. She’s married to a Green Beret. Very few people realize what being a military spouse means, and how it affects every facet of your life, including being an indie publisher. Aside from giving up her career as a pediatric nurse, she’s moved […]

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SPP277 Being Fiercely Indie with Hawk and Cleaver


By stone-admin

Dave is especially excited about today’s show. Not only do we have two indie horror authors, they also both have British accents. Dan and Luke, aka Hawk and Cleaver, who are ahead of the curve in smaller publishing companies popping up and serving indies specifically. Hawk and Cleaver started out as 4 indie authors – […]

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SPP276 Using Amazon Ads with Brian Meeks


By stone-admin

Brian is amazing with Amazon ads. He recently released Mastering Amazon Ads. In writing it, he experimented with all the ways a writer can use the ads. It can be mystifying, so Brian lays out the basics in today’s episode. Brian explains how he worked with a group of 50 beta readers and how the […]

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SPP275 How to Get Through a Difficult Story


By stone-admin

When you’re trying to write better stories faster, eventually, you’re going to hit a difficult story. Maybe every story is difficult. Today, Johnny, Sean, and Dave discuss how they get through THEIR difficult stories, and how you can use their tactics to finish your novel.  Is your writing a drudgery? Johnny talks about how he’s […]

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SPP274 Reader Psychographics with Michelle Spiva


By stone-admin

Michelle Spiva does WTF amazing things. Aside from writing ‘the naughty,’ she has taught nearly 10k people how to write fiction. She brings a background of psychology and analytics, so Michelle is the person you talk to when you have a block. Today, they talk about reader psychographics: how readers of all ages are changing […]

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SPP273 Ask Us Anything – Worldbuilder Edition


By stone-admin

For this episode, the guys are just returning from the Worldbuilder Summit and they’ve got some amazing insights to share. What is the Worldbuilder Summit? It’s too much to write in mere show notes, so listen to this episode if you want to be inspired – and surprised – by the magic of commercial world […]

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SPP272 How and When to End a Series with Rick Gualtieri


By stone-admin

Closing a long running series is tough. It’s like walking away from money and saying NO the people who want more. But all good things must come to an end, and today’s guest, Rick Gualtieri, discusses how to know when to close out your series. You need to… KNOW YOUR WHY! (Surprised? You shouldn’t be.) […]

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SPP271 Ask Us Anything


By stone-admin

Today is one of our favorite things to do: gather up a whole slew of audience questions and answer them! Our questions come from our email list, our Facebook page, YouTube, and also those who joined us live. If you’ve got a question you want answered, chances are someone else had a similar question! Is […]

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SPP270 Delegation and Outsourcing


By stone-admin

The community has been asking us about what we outsource and delegate to others. We’ve grown a lot over the past years, and it’s become more important for us to focus on what we do best. Today, the guys discuss what they outsource, as well as the thought process behind those choices. Johnny starts with […]

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SPP269 How to Brainstorm Ideas from Nothing


By stone-admin

Our last live brainstorming show was a hit and a source of inspiration for writers who think they don’t have good idea. Due to popular demand, we’re doing another one of these with a slightly different angle. We asked our Facebook fans to give us ideas for characters, settings, and situations! Join Johnny, Sean, and […]

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SPP268 Nine Movie Moments Any Writer Can Learn From


By stone-admin

**SPOILERS!** Since our last breakdown of movie moments writers can learn from, we’ve gotten interesting feedback, including people calling Sean ‘less of a writer.’ So today the guys are doubling down and bringing to light even MORE movie moments that all of us can learn from. What is an ‘earned moment?’ That and more on […]

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SPP266 Creative Collaboration with J Thorn and Others


By stone-admin

Today’s show was quite a surprise for Sean and Johnny. We don’t have one guest… we have three. The show revolves around an open and frank discussion of how four people collaborated on a train from Chicago to New Orleans, and in the city for a week, to create a single, cohesive story. There was […]

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