SPP281 Creating an Email List When You’re Just Starting Out


By stone-admin

Here at Sterling and Stone, we have our own in-house email ninja: Christine Niles. She understands list building in a way that is accessible to both novice and seasons authors. In this episode, Christine explains how go from Zero-to-List in less than an hour. Christine explains the extent of her work at Sterling & Stone […]

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SPP Bootcamp Bonus Episode


By stone-admin

Curious about Bootcamp? Writing a bestselling book doesn’t have to be overwhelming. After publishing over 100 books across several genres, the bestselling authors at Sterling & Stone Story Studio have developed and efficient process for every book they write. This process was developed in collaboration with their community, so they want to give you a […]

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SPP280 Autoresponders for Fiction With Andre Chaperon


By stone-admin

You’ve heard the sage advice: “if you want to make it as an indie author, you have to start a mailing list right now!” But where do you start? How do you keep your list engaged? How do I send the taboo “buy my book” email without feeling like a total sellout? Meet Andre Chaperon. […]

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SPP279 A Beginning Writer Analyzes His Journey with Matthew Beers


By stone-admin

We’ve spent a long time talking about our success, and we’ve talked about being strong marketers who also pump out great words. But what about the ‘arteests’ among us? Today’s guest, Matthew Beers is one of those who no longer looks as indie publishing as a last resort, but as an incredible opportunity. Matthew explains […]

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SPP278 Military Wife Katie Cross


By stone-admin

Katie is an indie author who also happens to be a military wife. She’s married to a Green Beret. Very few people realize what being a military spouse means, and how it affects every facet of your life, including being an indie publisher. Aside from giving up her career as a pediatric nurse, she’s moved […]

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SPP277 Being Fiercely Indie with Hawk and Cleaver


By stone-admin

Dave is especially excited about today’s show. Not only do we have two indie horror authors, they also both have British accents. Dan and Luke, aka Hawk and Cleaver, who are ahead of the curve in smaller publishing companies popping up and serving indies specifically. Hawk and Cleaver started out as 4 indie authors – […]

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SPP276 Using Amazon Ads with Brian Meeks


By stone-admin

Brian is amazing with Amazon ads. He recently released Mastering Amazon Ads. In writing it, he experimented with all the ways a writer can use the ads. It can be mystifying, so Brian lays out the basics in today’s episode. Brian explains how he worked with a group of 50 beta readers and how the […]

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SPP275 How to Get Through a Difficult Story


By stone-admin

When you’re trying to write better stories faster, eventually, you’re going to hit a difficult story. Maybe every story is difficult. Today, Johnny, Sean, and Dave discuss how they get through THEIR difficult stories, and how you can use their tactics to finish your novel.  Is your writing a drudgery? Johnny talks about how he’s […]

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SPP274 Reader Psychographics with Michelle Spiva


By stone-admin

Michelle Spiva does WTF amazing things. Aside from writing ‘the naughty,’ she has taught nearly 10k people how to write fiction. She brings a background of psychology and analytics, so Michelle is the person you talk to when you have a block. Today, they talk about reader psychographics: how readers of all ages are changing […]

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SPP273 Ask Us Anything – Worldbuilder Edition


By stone-admin

For this episode, the guys are just returning from the Worldbuilder Summit and they’ve got some amazing insights to share. What is the Worldbuilder Summit? It’s too much to write in mere show notes, so listen to this episode if you want to be inspired – and surprised – by the magic of commercial world […]

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SPP272 How and When to End a Series with Rick Gualtieri


By stone-admin

Closing a long running series is tough. It’s like walking away from money and saying NO the people who want more. But all good things must come to an end, and today’s guest, Rick Gualtieri, discusses how to know when to close out your series. You need to… KNOW YOUR WHY! (Surprised? You shouldn’t be.) […]

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SPP271 Ask Us Anything


By stone-admin

Today is one of our favorite things to do: gather up a whole slew of audience questions and answer them! Our questions come from our email list, our Facebook page, YouTube, and also those who joined us live. If you’ve got a question you want answered, chances are someone else had a similar question! Is […]

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SPP270 Delegation and Outsourcing


By stone-admin

The community has been asking us about what we outsource and delegate to others. We’ve grown a lot over the past years, and it’s become more important for us to focus on what we do best. Today, the guys discuss what they outsource, as well as the thought process behind those choices. Johnny starts with […]

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SPP269 How to Brainstorm Ideas from Nothing


By stone-admin

Our last live brainstorming show was a hit and a source of inspiration for writers who think they don’t have good idea. Due to popular demand, we’re doing another one of these with a slightly different angle. We asked our Facebook fans to give us ideas for characters, settings, and situations! Join Johnny, Sean, and […]

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SPP268 Nine Movie Moments Any Writer Can Learn From


By stone-admin

**SPOILERS!** Since our last breakdown of movie moments writers can learn from, we’ve gotten interesting feedback, including people calling Sean ‘less of a writer.’ So today the guys are doubling down and bringing to light even MORE movie moments that all of us can learn from. What is an ‘earned moment?’ That and more on […]

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SPP266 Creative Collaboration with J Thorn and Others


By stone-admin

Today’s show was quite a surprise for Sean and Johnny. We don’t have one guest… we have three. The show revolves around an open and frank discussion of how four people collaborated on a train from Chicago to New Orleans, and in the city for a week, to create a single, cohesive story. There was […]

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SPP265 Knowing Your Story Core with Lisa Bloom


By stone-admin

Everyone has a story. It’s not the chronological story that matters. Today, our guest, Lisa Bloom, digs into what it means to tap into your core story, the empathetic one that matters to others, just like your characters’ stories matter to your readers. The best part? Dave is the guinea pig and Lisa goes to […]

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SPP264 Promoting Your Books with Tammi Labrecque


By stone-admin

Want some great tips on promoting your book for Sterling & Stone’s OWN Fiction Hacker? Then you’re in for a treat today. Tammi Labrecque joins the guys to teach you how to promote your books and hack into the indie fiction market. She’ll help save you time, effort, and painful mistakes when it’s time to […]

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SPP263 How to Write Whatever You Want to Write


By stone-admin

Dave suggested we call this episode ‘How to Earn Your List.” It’s a topic that’s easy to oversimplify, but it’s actually a challenge to write whatever you want to write as an indie author. Today, the guys talk about some of the things you have to consider, and how you can succeed in the huge […]

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SPP262 Learnings from Smarter Artist Summit 2017


By stone-admin

This year we hosted our second annual Smarter Artist Summit, packed full of great speakers, a crowd of supportive and enthusiastic writers, and Austin Dave. Today, the guys talk about their biggest takeaways, what they learned that surprised them, and how it will change their day-to-day business.   The guys talk about takeaways from Chris […]

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SPP261 The Power of Persistence with Gary Jonas


By stone-admin

Everyone has ups and downs, and lots of us feel like the downs outnumber the ups. The power of persistence is a skill we need to learn. Gary Jonas is a master of persistence. He began with traditional publishing, went to screenwriting, and has now embraced indie publishing. Gary brings a message of hope for […]

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SPP260 Making Money with Short Stories with Gregory Norris


By stone-admin

We’ll be the first to admit it’s almost impossible to sell short stories. But we found someone who’s actually doing it and succeeding. Gregory Norris joins the guys to discuss his tactics and strategies for selling short stories, and how you can, too. Gregory sold over 54 short stories last year, and it’s major part […]

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SPP259 Free Discoverability with Riley J Ford


By stone-admin

Want a lateral, out of the box way to get discoverability without having to pay stacks of money to get it? Today’ guest, Riley Ford is the woman who said “I want to take on BookBub.” And  she had a PLAN to do it. Riley shares the framework of discoverability, and how YOU as an […]

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SPP258 What We Learned from Robert McKee’s Story Seminar


By stone-admin

Robert McKee is a guru of story, and Johnny and Sean went to the Story seminar. Today, they’re discussing a lot of what they learned, what they disagreed with, and how they’ll apply it to their own indie publishing careers. If you love the study story, or if you want to pick up some killer […]

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