SSP026 The StoryJacket Process

Released On: August 1, 2018

We like to make up fun names for each step of our process at Sterling and Stone. Since we introduced the idea of StoryJackets, we’ve gotten many requests for us to talk more about what they are and how they work. That’s what this episode is all about. And because we couldn’t do the topic justice without her, Bonnie’s here to help us share how you can build a StoryJacket into your own process.

We Talk About:

What a StoryJacket is, and how we do StoryJackets.
The improvement arc of our pre-production process.
Asking the cascade of “whys.”
The essential elements a StoryJacket should check for.
What you shouldn't focus on.
The importance of narrative causality.
How to give and take critiques.

Are you wondering what the ever-growing demand for superb storytelling skills means for your future? Check out our latest interview as Johnny and Sean dive deep into that question in “Storytelling Is the Future: How to Build On Your Self-Publishing Success.”
Download the interview from the info box or show notes in YouTube or head over to

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