SPP254 Keep your Readers Forever with Dr Matt Champagne

Released On: March 15, 2017

Readers are hard enough to get, but have you given any thought about how to keep them? Today’s guest, Dr. Matt Champagne, is a psychologist and a ‘survey expert,’ but don’t let that put you off. It’s the ideas BEHIND what makes a successful survey that can help you get in touch with your readers, resonate with them, and make them fans for life.


  • Matt shares the story of ‘Betty Jean,’ two secretaries who helped spark Matt’s lifelong love of effective surveys and how to engage with your fans.
  • There’s a simple concept that many entrepreneurs miss when trying to get feedback from their customers: respect. Matt talks about how you might be missing the mark.
  • For authors, Matt talks about ways you can implement survey mentality to talk with your readers to get feedback without making it FEEL like a survey.
  • You’ve heard the concept of ‘closing the loop.’ But do you know how to do it in practice? Matt explains how an important part of feedback is having a conversation with your readers rather than gathering information for nothing.
  • Matt explains how to encourage readers to answer your questions by sharing the results, creating a snowball effect.
  • Seans shares how it’s easy to take your audience’s pulse and determine how you should interact with them, get a sense of who they are, and help shape what you write for them.
  • Matt explains what the autopsy approach is in surveys, and why it’s the worst thing you can do.
  • Have you taken a survey that you know wouldn’t matter? Even if you don’t give surveys, any communication you have with them where you ask a question and don’t respond makes them feel like their input doesn’t matter.
  • Giving versus taking is a concept you need to understand, or as Sean puts it, don’t be an asshole.
  • Matt and Dave talk about whether or not to bribe your audience in order to get them to respond to your questions.

Something cool:

Johnny loves KeystrokeMedium.com, whose ‘Covers for a Cure’ is selling book covers to help find a cure for Parkinson’s Disease.

  • Dave loves the TV show The Americans because it’s great writing and respects the viewer.
  • Sean love the book Business Model Generation, that goes through business models and storytelling.
  • Matt love his homemade bourbon.

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