SA289 What is List Hygiene and Why Does It Matter?

Released On: November 3, 2016

When it comes to email lists, hygiene matters. Today, Johnny talks about building a list and keeping it clean. He discusses who you should keep and why you would rid of certain types of people. Johnny also discusses WHY hygiene matters, the surprising problems a dirty list creates for your fans, and one step you shouldn’t skip before cleaning your list.