Is FREE Still a Viable Strategy (Self Publishing Podcast #166)
Released On: July 15, 2015
After many changes in the Amazon algorithms we must ask ourselves, is free still a viable strategy? While free used to be an easy button to improving sales, it now has a more nuanced benefit. What may work for one author or even one book, may not work for another.
Choosing free is both about the sales, but also the message you are sending about your books and the expected hits to reviews.
While still great, it is no longer that automatic advantage. In this episode, see how Sterling and Stone is using free for some books and not for others. We also learn some of the thought processes that went behind those decisions.