Breakout success with "The Martian" author Andy Weir and narrator R. C. (Bob) Bray (Self Publishing Podcast #154)


By stone-admin

Hugh Howie, John Locke, Amanda Hawkins… these are writer that are known for something we all wish would happen to us. They all started out self publishing their books and ended up becoming household names (well, if your house is full of voracious readers, I guess). This week (or, actually last week), the guys talked […]

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Promotions, Bundles, and More with Kobo's Mark Lefebvre (Self Publishing Podcast #153)


By stone-admin

Everybody loves Kindle, or at least they are trained to think that they have to love it. KDP Select is just making publishing exclusive to Amazon more and more tempting, but not any less frustrating to Johnny (or anyone else with a strong, and reasonable, revulsion to having all your eggs in one basket). If […]

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Story Research Made Awesome (Self Publishing Podcast #150)


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The dreaded “R” word, the one task that sends some writers away screaming just at the mention of it—RESEARCH. Do you shy away from research? Do you hate it? Do you avoid writing certain yarns in your story garden just because you’re paralyzed by the gobs of research you know you’ll have to suffer through? […]

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Creating "Gotta Buy It!" blurbs with Libbie Hawker (Self Publishing Podcast #149)


By stone-admin

Product descriptions—an aspect of your publishing/marketing plan that many writers either do half-assed or ignore completely—are more important than you might think. As this week’s guest, Libbie Hawker explains in the show, you may pay for (or otherwise wrangle) a good deal of traffic to your book, but if your product description (sometimes called a […]

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Scrappy Networking for Authors with Donovan Scherer (Self Publishing Podcast #148)


By stone-admin

Just what does it mean to be “Scrappy” when it comes to networking as an indie author? And how can an author make a success, not just with online networking (via, blogs, email, or social networks), but also with face-to-face networking (like going to conventions and other live events)? This week, Donovan Scherer came on […]

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Selling on Apple, Kobo, and Barnes & Noble (Self Publishing Podcast #147)


By stone-admin

Finally, the episode we’ve all been waiting for, the show Johnny and Sean have been teasing us about for weeks, the unveiling of a project that has, until this week, been known only as “The Beyonce.” Invasion is here, and it’s not only the latest and greatest story to spring from the creative Engine of […]

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Using KDP Select and Kindle Unlimited as a Tactic (Self Publishing Podcast #146)


By stone-admin

This week, the guys had Lindsay Buroker on to talk about how you can use KDP Select as a tactic to sell books and make money, while not endangering your overall sales strategy long term. Lindsay seems to know exactly how to work KDP Select for her advantage, since last year she revealed a pen […]

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Self Publishing Questions Answered (Self Publishing Podcast #145)


By stone-admin

This week, the guys caught up on questions from you, our dear viewers/listeners, about self publishing. That wasn’t supposed to be the actual topic, but we’re pushing back the topic that the guys were SUPPOSED to talk about for another week or two. (But the topic that was postponed should be awesome when they finally […]

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Networking and Author Landing Pages with Matt Gartland (Self Publishing Podcast #144)


By stone-admin

This week the guys sat down with Matt Garland, host of the Author MBA podcast and networking genius. It’s a hard fact in life that we all must face: It’s not always just what you know; it’s who you know that get’s you places in life. That is absolutely true in the world of publishing […]

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What Readers Really Want, with Matt from Buck Books (Self Publishing Podcast #143)


By stone-admin

If you’ve been faithfully watching the show for a while, then you might remember the guys wondering out loud about this mysterious website called Buck Books. They wondered what the company was all about, and they puzzled about how legit it was. (Because how do you take someone with the name Buck Flogging seriously, really?) […]

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How to Use Amazon Instead of Amazon Using You (Self Publishing Podcast #142)


By stone-admin

Let’s face it–exclusivity sucks, and having “all your eggs in one basket” when it comes to where your books are available isn’t a smart idea at all. But… BUT Amazon’s KDP Select just keeps winning us over, tempting us with new benefits and goodies for staying exclusive. So whatever should an indie author do? Swallow […]

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How to Blow Up Your Email List with Nick Stephenson (Self Publishing Podcast #141)


By stone-admin

Your list, your email list, where readers can stay connected with you and get notifications of your latest releases, is probably the single most important thing any indie author should have in order to be a self-publishing pro, except for maybe a well-written book, of course. We’ve heard the guys talk before about how important […]

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Nonfiction with Steve Scott (Self Publishing Podcast #140)


By stone-admin

The vast majority of SPP episodes so far have been applied mostly to fiction authors, which makes sense because Johnny, Sean and Dave are all primarily fiction authors and most of us watching/listening at home are the same. But, still, with Smarter Artist (Sterling & Stone’s nonfiction imprint) constantly growing and succeeding and more and […]

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Self-Publishing Goals for 2015 (Self Publishing Podcast #139)


By stone-admin

The first episode of the new year, we’re starting things off right by talking about goals for 2015. The guys really shaped the year to come (until something shiny distracts them and everything changes) by laying out some benchmark outcomes and concepts. The new word for the year is either “harmony” or “optimization,” at least […]

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Self-Publishing Predictions for 2015 (Self Publishing Podcast #138)


By stone-admin

This week, the guys wrapped up the year by meandering around a couple of different amazing topics. The voicemails supplied fantastic questions, which lead to interesting mini discussions. The main topic, the guys’ predictions for the indie publishing world in 2015, was definitely more a wish-list than a try at fortune-telling. Will any of them […]

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Biggest Self-Publishing Lessons Learned of 2014 (Self Publishing Podcast #137 )


By stone-admin

It’s a true mark of wisdom to be able to learn from your own experiences and mistakes. As 2014 draws to a close, it’s the perfect time to stop and think about what we did best, what we can work on, and what mistakes we can take lessons from to make the next year stronger […]

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How to Stay Motivated and Produce (Self Publishing Podcast #136)


By stone-admin

This week the guys talked about how to stay motivated… well, at least for the last 20 minutes, anyway. As usual, the off-topic stuff was actually as fun as the topic itself. They talked about email for a while. As any long-term listener probably knows, we’ve been slacking on email for most of this year. […]

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How The Self-Publishing Podcast Was Born (Plus Our 10 Best Episodes!)


By stone-admin

I’ve already told you about how Sean and I met, and how I got my fire to write fiction re-lit when I interviewed Sean for my old blog. (If you missed that story, it’s here.) What I didn’t tell you (but which you may have figured out, you genius you) was that I didn’t just […]

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Forging Unbreakable Bonds with Readers Who Love You (Self Publishing Podcast #135)


By stone-admin

This week, the guys talked about how to bond with your readers. This is definitely one of the top ten most useful episodes of the year, in my book, so you should absolutely check it out. There is a lot of emphasis these days on producing more and writing faster, and indies often focus on […]

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Marketing Your Books with the Help of an Audio Partner (with Rachel Fulginiti) (SPP #134)


By stone-admin

We haven’t talked about audiobooks near enough yet! This week, the guys sat down with audiobook narrator Rachel Fulginiti about storytelling through audio and using popular narrators to magnify your marketing reach. Any long-time listener of the show will know that the guys haven’t been big fans of audio in the past. They didn’t have […]

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Spinning Off a New Series with Ed Robertson (SPP #133)


By stone-admin

This week the guys talked with recurring guest Ed Robertson about branching off from one series to a new one in the same world. On paper, the idea seems to be pretty sound. If you’re coming off one series that already has a sizable following and sales, like Ed is with Breakers, doesn’t it make […]

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How to Find Your Ideal Reader (SPP #132)


By stone-admin

This is a question/issue that many writers never even really address, which can set their growth back big time. You’re writing your guts out, and you’re incredibly proud of your story. But who is that story really for? This week, the guys talked about how you can identify your ideal reader, and why that is […]

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This Is A Stupid Great Deal (+ EXCLUSIVE CONTENT)


By stone-admin

You probably already know about the Indie Author Power Pack. This post is just in case you didn’t. The Power Pack is an insanely good deal: three of the best indie author books on the market (Write. Publish. Repeat., Let’s Get Digital, and How to Market a Book), available in a (LIMITED TIME) bundle for a stupid low […]

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Creating a New York Times bestseller with Joanna Penn and David Gaughran (SPP #131)


By stone-admin

This week the guys talked about something new and exciting they’re doing. Sean and Johnny have teamed up with David Gaughran and Joanna Penn to shoot for the New York Times bestseller list. Learn all about their box set… WHICH YOU CAN BUY HERE …and how they just might make the cut and forever become […]

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The Pre-Production Process (SPP #130)


By stone-admin

This week, the guys talked about the pre-production process. The way Sean and Johnny develop their stories with beats has evolved constantly with each project, and it’s always getting better. We also had tons of great questions from viewers about how Dave handles pre-production. With Sean and Johnny always going on and on about THEIR […]

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