SPP243 What to Expect from Smarter Artist in 2017


By stone-admin

  The Smarter Artist finally got it legs in 2016. It’s be something of a red-headed stepchild for us, because we have always been ‘fiction first.’ That said, when our audience basically demands we divulge the details of how we went from three people to a growing team of almost 10, we listen. And we’ve […]

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SPP 242 Self Publishing Year in Review


By stone-admin

Don’t you love podcasts where a ton of wisdom is distilled down into one episode? Then you’ll love today’s show. We take a look back at some of our favorite guests from 2016, and the wisdom they shared. What’s more, we do it through the lens of the Smarter Artist, and the 5 elements that […]

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SPP240 How to Use Email to Bond with Fans and Make More Sales


By stone-admin

Who wants to spend their time trying to figure out what to say to their fans, when what the fans really want is more books? That’s not entirely true. Today the guys talk about using email to bond with your fans in a way that will help you make more sales. It’s not as tough […]

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SPP239 Literary vs Genre Fiction


By stone-admin

As a newer author, you often have to make hard choices, especially when it comes to what type of books you want to write. Many of us want to go the literary route, and while it’s creatively satisfying, it’s not necessarily the best idea for when you’re just starting out. There is a balance to […]

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SPP238 Getting the Most from Your Podcast with Audra Casino


By stone-admin

Podcasting has been the buzzword in online content creation for the past few years, but unfortunately, the information you find online isn’t always reliable. Join veteran broadcaster Audra Casino as she explains how to get the most from podcasting, what common mistakes to avoid, and what kind of ROI can you expect. This is a […]

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SPP237 Refreshing Older Work to Sell More Today


By stone-admin

Do you have a finished story hiding in your desk or computer that you wish you could improve? Maybe a published book you want to rework? Today, Johnny, Sean, and Dave, talk about Threshold, a book they wrote previously and wanted to make even better. They reveal the process they used to refresh the book […]

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SPP236 Choosing Great Names Within Your Stories


By stone-admin

Characters, places, things, titles: great names make you love and believe the world a little more. Today, the guys discuss how to create awesome names within your fiction. It’s more than just choosing something out of the air; it’s a premeditated process that can lend meaning to your entire story world. Want to avoid common […]

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SPP235 Announcing the 2017 Smarter Artist Summit


By stone-admin

The last Smarter Artist Summit was incredible, and we’re putting on another one in 2017! Today, Johnny, Sean, and Dave welcome Amy Teagan. She’s the one who keeps everything together at Sterling and Stone, including the Summit. They officially announce the date, and she talks about what you can expect from the next SAS. You’ll […]

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SPP234 Using Cultural Shorthand and Established Patterns to Tell Better Stories


By stone-admin

Everyone’s watched, or at least heard of, the TV show Friends. Today, the guys talk about how they use Friends episodes as shorthand for creating meaningful situations in their own stories. It’s not as simplistic as it sounds. When you tap into the greater story structure, you’re never limited to comedy. In fact, you don’t […]

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SPP233 Developmental Editing With Clark Chamberlain


By stone-admin

One of the most frequent questions we get at Sterling and Stone is what developmental editing actually is. Right up there with that question is how to work with a developmental editor. Today, the guys talk with Clark Chamberlin, a new addition to the Sterling and Stone team, whose specialty is developmental editing. You’ve got […]

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SPP232 Author Collaboration with J Thorn


By stone-admin

The guys at Sterling and Stone have built their empire on collaboration. With the freedom that indie authors have, could collaboration be the future of indie publishing? J Thorn and the guys discuss their experiences, as well as the strengths and challenges of working with others. They also talk about the way J is revolutionizing […]

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SPP231 Buying Ads and Building Mailing Lists with Jonny Andrews


By stone-admin

Today’s guest is Jonny Andrews of Author Platform Rocket, and today, he and the guys discuss Facebook advertising, how to build your email list and keep it warm, and how to re-engage with your current list. They also talk what to say in autoresponders, an elegant and effective way to keep track of who reviews […]

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SPP230 Writing real cops and crime with Writers Detective Adam Richardson


By stone-admin

You’ve seen the dramatic interrogation room scenes in procedural crime shows and novels, but how accurate are they? 17-year detective Adam Richardson joins the guys today in an incredibly informative episode filled with what writers get wrong, and what it’s really like to be in the law enforcement field. Want to write realistic crime thrillers? […]

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SPP229 Nine Movies All Writers Should Watch


By stone-admin

Movies are the greatest storytelling medium of our generation. Whether you’re a movie fanatic or still get your greatest thrills from books, there are some films that can give you some amazing storytelling techniques and ideas. Today, the guys discuss some of their favorite movies and how their storytelling has been changed. Alien Descent American […]

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SPP228 How to Write Your Way Through the Difficult Middle of a Story


By stone-admin

Have you ever found yourself trying to write the soggy middle of a story? Sure, the first part is usually exciting, and by the end, you’ve got some real momentum, but it’s act two that mires down a lot of writers. Today, Johnny, Sean, and Dave talk strategies, tactics, and some high level perspective shifts […]

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SPP227 How to Get Past That Crucial First Scene


By stone-admin

There’s almost always a jarring transition from story-shopping to writing the first few words of your book. Johnny spends a day pacing, Sean barrels ahead, and Dave sees everything that’s wrong. Discover how they make it work with their own work and real-world examples in fiction. No matter your personality in writing, you’ll get some […]

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SPP226 The Successful Author Mindset with Joanna Penn


By stone-admin

Do you struggle with self-doubt? Want to live in the world of ambition? Joanna Penn wrote the book on it, The Successful Author Mindset, and she aims to help authors get into the mindset that will help them succeed. If you deal with imposter syndrome, creative dissatisfaction, and failing to power through, you’re not alone. […]

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SPP225 Universal Book Links with Kevin Tumlinson


By stone-admin

What’s a universal book link and why does it matter? Today’s guest, Kevin Tumlinson, is the marketing director for Draft2Digital. He explains how you can get one universal book link that you can post anywhere you market that book. It’ll never expire or break and allows affiliate links. Say goodbye to huge URL lists and […]

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SPP224 Automation for Authors with Arianna Golden


By stone-admin

Automation is a must-have for highly productive people like Arianna Golden. You can use automation tools to do the repetitive things you don’t like, or can’t remember to do. Things like social media across multiple platforms, reminders for things you’ve pre-scheduled, collaborating with others with if/then tasks, and communicating with your audience, there’s virtually NO […]

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SPP223 Paradigm Shift in the Audiobook Industry with Scott Brick and Greg Lawrence


By stone-admin

Sterling and Stone, Podium Publishing, and narrator Scott Brick, have done amazing things in the audiobook world, and their latest endeavor has cast them into uncharted waters. Today, they discuss the Indie Fiction Podcast, what it is, and why it threatens the audiobook industry as a whole. We already know how traditional publishing is lagging […]

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SPP222 Ways to Diversify as an Author


By stone-admin

As a new author, you often get great deals to offer your content exclusively. It might be a good decision up front, but you remain at the mercy of that single platform. The same is true of methods. If the rules change you’re out of luck. Discover how to diversify as an author, from platforms […]

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SPP221 Packaging Your Product


By stone-admin

As an indie author, you’re an artist first, and a marketer second. Don’t shudder at the thought. Today, Johnny, Sean, and Dave walk you through what you should consider while packaging your book: title, cover, genre, and description. The amount of care you put into packaging your art, the more your reader feels you care […]

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SPP220 Experimental Way to Deliver Books on the Indie Fiction Podcast


By stone-admin

Today is one of those days where the S&S guys declare a bold, new frontier, about a new way of thinking that can help indie authors reach an audience of readers they might not have considered before. If you’re ready to be on the cutting edge of indie publishing and how it can outpace traditional, […]

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SPP219 Writing the Damn Book with Stacy Nelson


By stone-admin

Today’s guest is the author of Write the Damn Book, Stacy Nelson. She helps people figure out what’s blocking their progress or preventing them writing the first few words. Stacy focuses on non-fiction, but there is SO MUCH you can apply to every type of writing, or art in general. Something cool: Sean loves the […]

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