SPP268 Nine Movie Moments Any Writer Can Learn From


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**SPOILERS!** Since our last breakdown of movie moments writers can learn from, we’ve gotten interesting feedback, including people calling Sean ‘less of a writer.’ So today the guys are doubling down and bringing to light even MORE movie moments that all of us can learn from. What is an ‘earned moment?’ That and more on […]

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SPP266 Creative Collaboration with J Thorn and Others


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Today’s show was quite a surprise for Sean and Johnny. We don’t have one guest… we have three. The show revolves around an open and frank discussion of how four people collaborated on a train from Chicago to New Orleans, and in the city for a week, to create a single, cohesive story. There was […]

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SPP265 Knowing Your Story Core with Lisa Bloom


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Everyone has a story. It’s not the chronological story that matters. Today, our guest, Lisa Bloom, digs into what it means to tap into your core story, the empathetic one that matters to others, just like your characters’ stories matter to your readers. The best part? Dave is the guinea pig and Lisa goes to […]

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SPP264 Promoting Your Books with Tammi Labrecque


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Want some great tips on promoting your book for Sterling & Stone’s OWN Fiction Hacker? Then you’re in for a treat today. Tammi Labrecque joins the guys to teach you how to promote your books and hack into the indie fiction market. She’ll help save you time, effort, and painful mistakes when it’s time to […]

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SPP263 How to Write Whatever You Want to Write


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Dave suggested we call this episode ‘How to Earn Your List.” It’s a topic that’s easy to oversimplify, but it’s actually a challenge to write whatever you want to write as an indie author. Today, the guys talk about some of the things you have to consider, and how you can succeed in the huge […]

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SPP262 Learnings from Smarter Artist Summit 2017


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This year we hosted our second annual Smarter Artist Summit, packed full of great speakers, a crowd of supportive and enthusiastic writers, and Austin Dave. Today, the guys talk about their biggest takeaways, what they learned that surprised them, and how it will change their day-to-day business.   The guys talk about takeaways from Chris […]

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SPP261 The Power of Persistence with Gary Jonas


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Everyone has ups and downs, and lots of us feel like the downs outnumber the ups. The power of persistence is a skill we need to learn. Gary Jonas is a master of persistence. He began with traditional publishing, went to screenwriting, and has now embraced indie publishing. Gary brings a message of hope for […]

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SPP260 Making Money with Short Stories with Gregory Norris


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We’ll be the first to admit it’s almost impossible to sell short stories. But we found someone who’s actually doing it and succeeding. Gregory Norris joins the guys to discuss his tactics and strategies for selling short stories, and how you can, too. Gregory sold over 54 short stories last year, and it’s major part […]

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SPP259 Free Discoverability with Riley J Ford


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Want a lateral, out of the box way to get discoverability without having to pay stacks of money to get it? Today’ guest, Riley Ford is the woman who said “I want to take on BookBub.” And  she had a PLAN to do it. Riley shares the framework of discoverability, and how YOU as an […]

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SPP258 What We Learned from Robert McKee’s Story Seminar


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Robert McKee is a guru of story, and Johnny and Sean went to the Story seminar. Today, they’re discussing a lot of what they learned, what they disagreed with, and how they’ll apply it to their own indie publishing careers. If you love the study story, or if you want to pick up some killer […]

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SPP257 Celebrating the StoryShop Release with Developer Seth Atwood


By stone-admin

We’ve been working on StoryShop for a long time now. It’s been time well spent, and we’re finally ready to unveil it. The first iteration of the software wasn’t up to our standards, but after going back to the drawing board, we’ve NAILED IT! Today, the guys talk with our software developer, Seth, and we […]

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SPP256 Using Evergreen Marketing to Sell Books Between Launches


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As authors, we tend to push very hard to market during book launches and specials, but between those pushes, our focus on marketing falls to the wayside. Today, the guys discuss how you can create evergreen marketing that doesn’t require a lot of maintenance, but can bring you extra sales.   Books are essentially passive […]

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SPP255 Practical Masterminds for Introverts with Liz Scully


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Sean totally screws up and announces Beth as our guest, but really, it’s mastermind expert and people person Liz Scully. As writers, we sometimes tend to live in our story worlds instead of the real world. But if you want to grow in writing AND business, it’s worth your time to go out into the […]

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SPP254 Keep your Readers Forever with Dr Matt Champagne


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Readers are hard enough to get, but have you given any thought about how to keep them? Today’s guest, Dr. Matt Champagne, is a psychologist and a ‘survey expert,’ but don’t let that put you off. It’s the ideas BEHIND what makes a successful survey that can help you get in touch with your readers, […]

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SPP253 How to Work with a Small Press with Beth Ann Erickson


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There are a lot of myths in the indie community about traditional publishing, and it can scare off some authors for whom traditional publishing is a goal. Today’s guest, Beth Ann Erickson, helps dispel those myths, and she takes a closer look at small press as a solution for authors who don’t want to self […]

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SPP252 Making Time for Art and Business


By stone-admin

We get the question all the time: ‘How do I make time for art AND business? I just want to write!’ We get it. We can’t all be great at both, but like it or not, business is necessary in a successful artist’s life in today’s world. Today, Johnny, Sean, and Dave explore the ways […]

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SPP251 Getting Family Support for Your Author Career Choice


By stone-admin

How NOT to get a divorce when you make writing your career – that was one of the proposed titles for this episode. You have to ask your loved ones to trust you in what they might see as a huge gamble. Today, the guys talk about how to talk with your families, explain what […]

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SPP250 How to Have Confidence in your Writing


By stone-admin

New writers often struggle with confidence. What they don’t realize is that established authors often suffer from the same thing. Today, Johnny, Sean, and Dave dig into the topic of confidence and how you can keep the lack of it from crippling you.   They guys talk about things that can rip at your confidence, […]

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SPP249 Deep Thinking


By stone-admin

We all want to go fast. We’re writing expansive stories, marketing them, building relationships with readers, and managing businesses. It’s easy to overlook a simple but vital task: thinking deeply about what you’re doing. You can solve problems by doing less if you take time to think it through.   Deep thinking can dramatically transform […]

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SPP248 Sell More Books by Using Better Data with Chris Fox


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Today’s guest, Chris Fox, is a six-figure author. He’s got the process down and still finds time to write the books that aren’t to market, but are passion project for him. Chris and the guys talk about how better data can help you sell more books and become a six-figure author, too.   The guys […]

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SPP247 Commerce and Creativity with John Monk


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Every artist has a struggle: feeding herself creatively while also putting actual food on the table. Sure, we’ve addressed this topic before, but John brings an interesting angle and emerging trend to the discussion that will open your eyes to what’s possible, and that feeding and food shouldn’t be an either/or struggle.   John and […]

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SPP246 Storytelling for Social Profit with Laura Leigh Clarke


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Storytelling is something we all love and enjoy. But did you know there’s a lot more to our stories as a society than entertainment? Today, our guest is Laura Leigh Clarke, who believes that we create the world that we want through the fiction we tell. And as authors, it’s both an incredible opportunity and […]

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SPP244 Live Brainstorming: How to Create Great Ideas from Nothing


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A lot of writers struggle with ideas. We hear it over and over again. Here’s the problem they have: they focus on coming up with a great idea instead of making an idea GREAT. Want to see this in action? Today, the guys show you the process live, without any preparation. Think it can’t be […]

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SPP245 How to Find the Time You Need to Write with Christine Niles


By stone-admin

Many beginning writers have a hard time incorporating writing time into their busy schedules. Guess what? We all have the same number of hours in a day, so you’ve got to make the most of them. Christine Niles, one of the Sterling and Stone Superwomen, reveals how to budget and reclaim lost time, so you […]

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