SPP260 Making Money with Short Stories with Gregory Norris


By stone-admin

We’ll be the first to admit it’s almost impossible to sell short stories. But we found someone who’s actually doing it and succeeding. Gregory Norris joins the guys to discuss his tactics and strategies for selling short stories, and how you can, too. Gregory sold over 54 short stories last year, and it’s major part […]

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SPP259 Free Discoverability with Riley J Ford


By stone-admin

Want a lateral, out of the box way to get discoverability without having to pay stacks of money to get it? Today’ guest, Riley Ford is the woman who said “I want to take on BookBub.” And  she had a PLAN to do it. Riley shares the framework of discoverability, and how YOU as an […]

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SPP258 What We Learned from Robert McKee’s Story Seminar


By stone-admin

Robert McKee is a guru of story, and Johnny and Sean went to the Story seminar. Today, they’re discussing a lot of what they learned, what they disagreed with, and how they’ll apply it to their own indie publishing careers. If you love the study story, or if you want to pick up some killer […]

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SPP257 Celebrating the StoryShop Release with Developer Seth Atwood


By stone-admin

We’ve been working on StoryShop for a long time now. It’s been time well spent, and we’re finally ready to unveil it. The first iteration of the software wasn’t up to our standards, but after going back to the drawing board, we’ve NAILED IT! Today, the guys talk with our software developer, Seth, and we […]

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SPP256 Using Evergreen Marketing to Sell Books Between Launches


By stone-admin

As authors, we tend to push very hard to market during book launches and specials, but between those pushes, our focus on marketing falls to the wayside. Today, the guys discuss how you can create evergreen marketing that doesn’t require a lot of maintenance, but can bring you extra sales.   Books are essentially passive […]

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SPP255 Practical Masterminds for Introverts with Liz Scully


By stone-admin

Sean totally screws up and announces Beth as our guest, but really, it’s mastermind expert and people person Liz Scully. As writers, we sometimes tend to live in our story worlds instead of the real world. But if you want to grow in writing AND business, it’s worth your time to go out into the […]

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SPP254 Keep your Readers Forever with Dr Matt Champagne


By stone-admin

Readers are hard enough to get, but have you given any thought about how to keep them? Today’s guest, Dr. Matt Champagne, is a psychologist and a ‘survey expert,’ but don’t let that put you off. It’s the ideas BEHIND what makes a successful survey that can help you get in touch with your readers, […]

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SPP253 How to Work with a Small Press with Beth Ann Erickson


By stone-admin

There are a lot of myths in the indie community about traditional publishing, and it can scare off some authors for whom traditional publishing is a goal. Today’s guest, Beth Ann Erickson, helps dispel those myths, and she takes a closer look at small press as a solution for authors who don’t want to self […]

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SPP252 Making Time for Art and Business


By stone-admin

We get the question all the time: ‘How do I make time for art AND business? I just want to write!’ We get it. We can’t all be great at both, but like it or not, business is necessary in a successful artist’s life in today’s world. Today, Johnny, Sean, and Dave explore the ways […]

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SPP251 Getting Family Support for Your Author Career Choice


By stone-admin

How NOT to get a divorce when you make writing your career – that was one of the proposed titles for this episode. You have to ask your loved ones to trust you in what they might see as a huge gamble. Today, the guys talk about how to talk with your families, explain what […]

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SPP250 How to Have Confidence in your Writing


By stone-admin

New writers often struggle with confidence. What they don’t realize is that established authors often suffer from the same thing. Today, Johnny, Sean, and Dave dig into the topic of confidence and how you can keep the lack of it from crippling you.   They guys talk about things that can rip at your confidence, […]

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SPP249 Deep Thinking


By stone-admin

We all want to go fast. We’re writing expansive stories, marketing them, building relationships with readers, and managing businesses. It’s easy to overlook a simple but vital task: thinking deeply about what you’re doing. You can solve problems by doing less if you take time to think it through.   Deep thinking can dramatically transform […]

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SPP248 Sell More Books by Using Better Data with Chris Fox


By stone-admin

Today’s guest, Chris Fox, is a six-figure author. He’s got the process down and still finds time to write the books that aren’t to market, but are passion project for him. Chris and the guys talk about how better data can help you sell more books and become a six-figure author, too.   The guys […]

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SPP247 Commerce and Creativity with John Monk


By stone-admin

Every artist has a struggle: feeding herself creatively while also putting actual food on the table. Sure, we’ve addressed this topic before, but John brings an interesting angle and emerging trend to the discussion that will open your eyes to what’s possible, and that feeding and food shouldn’t be an either/or struggle.   John and […]

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SPP246 Storytelling for Social Profit with Laura Leigh Clarke


By stone-admin

Storytelling is something we all love and enjoy. But did you know there’s a lot more to our stories as a society than entertainment? Today, our guest is Laura Leigh Clarke, who believes that we create the world that we want through the fiction we tell. And as authors, it’s both an incredible opportunity and […]

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SPP244 Live Brainstorming: How to Create Great Ideas from Nothing


By stone-admin

A lot of writers struggle with ideas. We hear it over and over again. Here’s the problem they have: they focus on coming up with a great idea instead of making an idea GREAT. Want to see this in action? Today, the guys show you the process live, without any preparation. Think it can’t be […]

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SPP245 How to Find the Time You Need to Write with Christine Niles


By stone-admin

Many beginning writers have a hard time incorporating writing time into their busy schedules. Guess what? We all have the same number of hours in a day, so you’ve got to make the most of them. Christine Niles, one of the Sterling and Stone Superwomen, reveals how to budget and reclaim lost time, so you […]

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SPP243 What to Expect from Smarter Artist in 2017


By stone-admin

  The Smarter Artist finally got it legs in 2016. It’s be something of a red-headed stepchild for us, because we have always been ‘fiction first.’ That said, when our audience basically demands we divulge the details of how we went from three people to a growing team of almost 10, we listen. And we’ve […]

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SPP 242 Self Publishing Year in Review


By stone-admin

Don’t you love podcasts where a ton of wisdom is distilled down into one episode? Then you’ll love today’s show. We take a look back at some of our favorite guests from 2016, and the wisdom they shared. What’s more, we do it through the lens of the Smarter Artist, and the 5 elements that […]

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SPP240 How to Use Email to Bond with Fans and Make More Sales


By stone-admin

Who wants to spend their time trying to figure out what to say to their fans, when what the fans really want is more books? That’s not entirely true. Today the guys talk about using email to bond with your fans in a way that will help you make more sales. It’s not as tough […]

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SPP239 Literary vs Genre Fiction


By stone-admin

As a newer author, you often have to make hard choices, especially when it comes to what type of books you want to write. Many of us want to go the literary route, and while it’s creatively satisfying, it’s not necessarily the best idea for when you’re just starting out. There is a balance to […]

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SPP238 Getting the Most from Your Podcast with Audra Casino


By stone-admin

Podcasting has been the buzzword in online content creation for the past few years, but unfortunately, the information you find online isn’t always reliable. Join veteran broadcaster Audra Casino as she explains how to get the most from podcasting, what common mistakes to avoid, and what kind of ROI can you expect. This is a […]

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SPP237 Refreshing Older Work to Sell More Today


By stone-admin

Do you have a finished story hiding in your desk or computer that you wish you could improve? Maybe a published book you want to rework? Today, Johnny, Sean, and Dave, talk about Threshold, a book they wrote previously and wanted to make even better. They reveal the process they used to refresh the book […]

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SPP236 Choosing Great Names Within Your Stories


By stone-admin

Characters, places, things, titles: great names make you love and believe the world a little more. Today, the guys discuss how to create awesome names within your fiction. It’s more than just choosing something out of the air; it’s a premeditated process that can lend meaning to your entire story world. Want to avoid common […]

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