SPP276 Using Amazon Ads with Brian Meeks


By stone-admin

Brian is amazing with Amazon ads. He recently released Mastering Amazon Ads. In writing it, he experimented with all the ways a writer can use the ads. It can be mystifying, so Brian lays out the basics in today’s episode. Brian explains how he worked with a group of 50 beta readers and how the […]

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SPP275 How to Get Through a Difficult Story


By stone-admin

When you’re trying to write better stories faster, eventually, you’re going to hit a difficult story. Maybe every story is difficult. Today, Johnny, Sean, and Dave discuss how they get through THEIR difficult stories, and how you can use their tactics to finish your novel.  Is your writing a drudgery? Johnny talks about how he’s […]

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SPP274 Reader Psychographics with Michelle Spiva


By stone-admin

Michelle Spiva does WTF amazing things. Aside from writing ‘the naughty,’ she has taught nearly 10k people how to write fiction. She brings a background of psychology and analytics, so Michelle is the person you talk to when you have a block. Today, they talk about reader psychographics: how readers of all ages are changing […]

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SPP273 Ask Us Anything – Worldbuilder Edition


By stone-admin

For this episode, the guys are just returning from the Worldbuilder Summit and they’ve got some amazing insights to share. What is the Worldbuilder Summit? It’s too much to write in mere show notes, so listen to this episode if you want to be inspired – and surprised – by the magic of commercial world […]

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SPP272 How and When to End a Series with Rick Gualtieri


By stone-admin

Closing a long running series is tough. It’s like walking away from money and saying NO the people who want more. But all good things must come to an end, and today’s guest, Rick Gualtieri, discusses how to know when to close out your series. You need to… KNOW YOUR WHY! (Surprised? You shouldn’t be.) […]

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SPP271 Ask Us Anything


By stone-admin

Today is one of our favorite things to do: gather up a whole slew of audience questions and answer them! Our questions come from our email list, our Facebook page, YouTube, and also those who joined us live. If you’ve got a question you want answered, chances are someone else had a similar question! Is […]

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SPP270 Delegation and Outsourcing


By stone-admin

The community has been asking us about what we outsource and delegate to others. We’ve grown a lot over the past years, and it’s become more important for us to focus on what we do best. Today, the guys discuss what they outsource, as well as the thought process behind those choices. Johnny starts with […]

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SPP269 How to Brainstorm Ideas from Nothing


By stone-admin

Our last live brainstorming show was a hit and a source of inspiration for writers who think they don’t have good idea. Due to popular demand, we’re doing another one of these with a slightly different angle. We asked our Facebook fans to give us ideas for characters, settings, and situations! Join Johnny, Sean, and […]

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SPP268 Nine Movie Moments Any Writer Can Learn From


By stone-admin

**SPOILERS!** Since our last breakdown of movie moments writers can learn from, we’ve gotten interesting feedback, including people calling Sean ‘less of a writer.’ So today the guys are doubling down and bringing to light even MORE movie moments that all of us can learn from. What is an ‘earned moment?’ That and more on […]

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SPP266 Creative Collaboration with J Thorn and Others


By stone-admin

Today’s show was quite a surprise for Sean and Johnny. We don’t have one guest… we have three. The show revolves around an open and frank discussion of how four people collaborated on a train from Chicago to New Orleans, and in the city for a week, to create a single, cohesive story. There was […]

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SPP265 Knowing Your Story Core with Lisa Bloom


By stone-admin

Everyone has a story. It’s not the chronological story that matters. Today, our guest, Lisa Bloom, digs into what it means to tap into your core story, the empathetic one that matters to others, just like your characters’ stories matter to your readers. The best part? Dave is the guinea pig and Lisa goes to […]

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SPP264 Promoting Your Books with Tammi Labrecque


By stone-admin

Want some great tips on promoting your book for Sterling & Stone’s OWN Fiction Hacker? Then you’re in for a treat today. Tammi Labrecque joins the guys to teach you how to promote your books and hack into the indie fiction market. She’ll help save you time, effort, and painful mistakes when it’s time to […]

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SPP263 How to Write Whatever You Want to Write


By stone-admin

Dave suggested we call this episode ‘How to Earn Your List.” It’s a topic that’s easy to oversimplify, but it’s actually a challenge to write whatever you want to write as an indie author. Today, the guys talk about some of the things you have to consider, and how you can succeed in the huge […]

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SPP262 Learnings from Smarter Artist Summit 2017


By stone-admin

This year we hosted our second annual Smarter Artist Summit, packed full of great speakers, a crowd of supportive and enthusiastic writers, and Austin Dave. Today, the guys talk about their biggest takeaways, what they learned that surprised them, and how it will change their day-to-day business.   The guys talk about takeaways from Chris […]

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SPP261 The Power of Persistence with Gary Jonas


By stone-admin

Everyone has ups and downs, and lots of us feel like the downs outnumber the ups. The power of persistence is a skill we need to learn. Gary Jonas is a master of persistence. He began with traditional publishing, went to screenwriting, and has now embraced indie publishing. Gary brings a message of hope for […]

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SPP260 Making Money with Short Stories with Gregory Norris


By stone-admin

We’ll be the first to admit it’s almost impossible to sell short stories. But we found someone who’s actually doing it and succeeding. Gregory Norris joins the guys to discuss his tactics and strategies for selling short stories, and how you can, too. Gregory sold over 54 short stories last year, and it’s major part […]

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SPP259 Free Discoverability with Riley J Ford


By stone-admin

Want a lateral, out of the box way to get discoverability without having to pay stacks of money to get it? Today’ guest, Riley Ford is the woman who said “I want to take on BookBub.” And  she had a PLAN to do it. Riley shares the framework of discoverability, and how YOU as an […]

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SPP258 What We Learned from Robert McKee’s Story Seminar


By stone-admin

Robert McKee is a guru of story, and Johnny and Sean went to the Story seminar. Today, they’re discussing a lot of what they learned, what they disagreed with, and how they’ll apply it to their own indie publishing careers. If you love the study story, or if you want to pick up some killer […]

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SPP257 Celebrating the StoryShop Release with Developer Seth Atwood


By stone-admin

We’ve been working on StoryShop for a long time now. It’s been time well spent, and we’re finally ready to unveil it. The first iteration of the software wasn’t up to our standards, but after going back to the drawing board, we’ve NAILED IT! Today, the guys talk with our software developer, Seth, and we […]

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SPP256 Using Evergreen Marketing to Sell Books Between Launches


By stone-admin

As authors, we tend to push very hard to market during book launches and specials, but between those pushes, our focus on marketing falls to the wayside. Today, the guys discuss how you can create evergreen marketing that doesn’t require a lot of maintenance, but can bring you extra sales.   Books are essentially passive […]

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SPP255 Practical Masterminds for Introverts with Liz Scully


By stone-admin

Sean totally screws up and announces Beth as our guest, but really, it’s mastermind expert and people person Liz Scully. As writers, we sometimes tend to live in our story worlds instead of the real world. But if you want to grow in writing AND business, it’s worth your time to go out into the […]

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SPP254 Keep your Readers Forever with Dr Matt Champagne


By stone-admin

Readers are hard enough to get, but have you given any thought about how to keep them? Today’s guest, Dr. Matt Champagne, is a psychologist and a ‘survey expert,’ but don’t let that put you off. It’s the ideas BEHIND what makes a successful survey that can help you get in touch with your readers, […]

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SPP253 How to Work with a Small Press with Beth Ann Erickson


By stone-admin

There are a lot of myths in the indie community about traditional publishing, and it can scare off some authors for whom traditional publishing is a goal. Today’s guest, Beth Ann Erickson, helps dispel those myths, and she takes a closer look at small press as a solution for authors who don’t want to self […]

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SPP252 Making Time for Art and Business


By stone-admin

We get the question all the time: ‘How do I make time for art AND business? I just want to write!’ We get it. We can’t all be great at both, but like it or not, business is necessary in a successful artist’s life in today’s world. Today, Johnny, Sean, and Dave explore the ways […]

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