AA26 How Sterling and Stone is Staying Healthy


By stone-admin

Today’s episode is a little less strategic. Johnny talks about staying healthy as a creative entrepreneur. If you’re going to produce great art, you have to take care of your body, especially as a writer. If you’re not writing, you’re working on your business, and doing it sitting down. Johnny shares some of the ways […]

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AA25 How We are Using Sideways Podcasts for Marketing


By stone-admin

Sterling and Stone has an interesting way of using podcasting as a marketing vehicle. It’s not necessarily in the CTA’s, but in using podcast series to promote things like the StoryShop Kickstarter, and the release of Iterate and Optimize. Today, Johnny talks about the strategy behind creating podcast series in addition to their standard, ongoing […]

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AA24 How Sterling and Stone Makes Money


By stone-admin

Ever wonder how Sterling and Stone is able to do all we are? Today, Johnny talks about how S&S makes money to operate and grow. It’s important to the guys to make the majority of their income from their art – rather than teaching others how to do their art. Johnny describes some of the […]

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AA23 How to Spend Your Money and Resources


By stone-admin

Today, Sean talks about how Sterling and Stone spends its money and uses its resources, and he shares several of the thoughts behind what they did well, and what they can improve. From book covers to podcasts, and legal advice to compiling books, it can add up. He explains the thoughts behind who they plan […]

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AA21 Why We Are Doing Live Events


By stone-admin

Today, Johnny talks about why they’re hosting live events like the Smarter Artist Summit that’s coming up in March 2016. Sean has pointed out in previous episodes why they travel to events, and the same benefits are available to those who host their own, in addition to others. It’s a great chance to connect and […]

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AA20 2016 Goals Part 3


By stone-admin

This is the third in a three part series of Sterling and Stone’s goals for 2016. Strengthen the podcast network – this includes getting the website together, having better show notes, CTA’s, and a nice, clean place to send listeners to access the network. Sean talks about the goals for each of their imprints. Each […]

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AA19 2016 Goals Part 2


By stone-admin

‘shit’ said… explicit Last episode, we got through the first three goals that Sterling and Stone has for 2016. Today, Sean talks more of the big achievements they hope to hit out of the park. Sean hopes to get their first thousand users for Storyshop, but not at the expense of their ‘fiction first’ ideology. […]

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AA17 A Word for 2016


By stone-admin

2013’s word was produce. In 2014, it was iterate. Last year’s word was optimize. Today, Sterling and Stone partner Johnny B. Truant reveals this year’s word, and what it means for the company. Not everyone was onboard for the actual word, but the strategy behind it makes perfect sense with the success they’ve built through […]

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AA16 Why Johnny is Moving


By stone-admin

It’s been hinted at for a long time and outright promised more recently, and it’s finally happening. Johnny is moving to Austin. Today, he talks about why he’s making the move, what the benefits will be, and what it means for the future of Sterling and Stone. It’s not just a great move for Johnny’s […]

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AA15 Reframing the Company and Why Johnny Is Now Contributing to the Almanac


By stone-admin

Today, Johnny B Truant steps in to help tell the story of Sterling and Stone as it unfolds. Johnny talks about the new S&S imprint, Legendary, and the story behind how it came to be. He also talks about the uncomfortable realization that he’s more of an employee than a partner. How Sterling and Stone […]

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AA14 Thank You


By stone-admin

This is the final episode of the year! Today, Sean talks about how he feels every single day waking up as a storyteller. He shares his thanks for you, the people who make it possible. Thank you Sterling and Stone fans for making all we do possible! Happy new year! Help a friend…FacebookEmailTwitterBufferGoogle+MoreHelp a friend…FacebookEmailTwitterBufferGoogle+More

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AA13 2015 in Review


By stone-admin

Sean takes you through this year’s progress for Sterling and Stone. He talks about the highlights and the missteps they made, and the ‘Beyonce’ strategy they used to drop a book. He also goes into detail about Kobo, Apple, Storyshop, the podcast network, and KDP Select. Some decisions cost more short term, but paid off […]

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AA12 Dealing with Criticism


By stone-admin

If you’re doing bold or new things, you invite criticism. It’s human nature to disagree. Today, Sean talks about how he and the team deal with criticism, whether from random people on the internet to those who matter most – the fans. The important distinction is are you getting dumped on by haters, or are […]

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AA11 Why We Are Building An App


By stone-admin

Why did Sterling and Stone decide to create an app? According to Sean, it was just a matter of time. Apps are prevalent in our lives, but the real reason is a little more personal. Today, Sean takes you through the thought process, planning, and finally, the implementation of the StoryShop app that was recently […]

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AA10 The New Legendary Imprint


By stone-admin

In today’s Almanac, Sean Platt talks about Sterling and Stone’s new fantasy imprint, Legacy, headed up by someone who’s been with the company for a very long time, Garrett Robinson. How Garrett worked his way into the company by pointing out typos and similar things How much of the Nightblade series is Garrett’s and how […]

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AA08 What is on Tap for the Rest of the Year


By stone-admin

Today, Sean discusses what’s to come for Sterling and Stone for the remainder of this year. He takes a brief few minutes to look at what’s happened so far, spending money to make money, and how that will play out in 2015. And more, what the lessons learned will be applied to 2016. There are […]

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AA07 Spend Money to Make Money


By stone-admin

Yes, you’ve heard it everywhere, and it’s true. You have to be willing to invest in yourself and your craft to see it grow. It IS an uncomfortable topic, but it’s a necessary one. So if you’re not talking about, or at least considering it, you’ll be caught unprepared! Have you ever heard the term […]

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AA05 Why Travel


By stone-admin

If many of us had it our way, we’d stay closed off with our stories. For others, it seems like the expense of travel makes it prohibitive. But when you look at the benefits of traveling, like business growth, it always makes it worthwhile. Sean personally hates travel; it’s expensive, it takes time, and it […]

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AA04 Deciding What's Next


By stone-admin

It’s important to prioritize, especially when you’re subject to content overwhelm. When you’re juggling a million different things, it’s easy to get caught up in the busyness of it all. Even if you’re a solo artist, you’ve got to have an idea of what’s next. Without a clear direction, it’s easy to make mistakes. Sean […]

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AA03 Time Management


By stone-admin

When you set goals, you need a plan of action to make sure you achieve the steps to accomplish them. You can’t always plan perfectly, so it’s important to ‘recalibrate’ along the way. Sterling and Stone has 6 imprints, all the optimization, autoresponders, Stone Table, Facebook initiatives, podcasts, and, of course, writing more books! So […]

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