AA52 We Sold Our First Script!


By stone-admin

It’s a common dream among many authors: the silver screen. It’s an amazing opportunity to make a movie, and it’s one of Sterling and Stone’s end games. Today, Sean talks about learning the scriptwriting craft, what optioning a script means, and how collaboration outside of Sterling and Stone has gone. He also talks about the […]

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AA51 Update on Our Indie Fiction Podcast Experiment


By stone-admin

As usual, Sterling and Stone is forging new paths in indie fiction, including our latest experiment, the Indie Fiction Podcast. Today, Johnny talks about this season, Dead City, and whether or not the podcast is working. He also talks about the possible futures, including pulling the plug on it. Interested in fiction podcasts? You’ll want […]

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AA50 Redefining Johnny’s and Sean’s Roles


By stone-admin

Today is a sequel of an episode Johnny recorded a while back about how he became an owner of S&S instead of just an imprint. In this episode, he talks about the roles have changed over time, the challenges and shortfalls they’ve encountered, and how Johnny and Sean have worked together to overcome them. Help […]

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AA49 Getting Our Launch Flows in Order


By stone-admin

Launches can be very daunting, especially when you’ve got the mindset of creator rather than businessperson. Today, Johnny talks about how Sterling and Stone thinks about its launches, and how they’ve failed brilliantly in the past. He explains how they are embracing the launch model and making it personal. Help a friend…FacebookEmailTwitterBufferGoogle+MoreHelp a friend…FacebookEmailTwitterBufferGoogle+More

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AA48 StoryShop Update


By stone-admin

We’ve explored the history of StoryShop, from a simple planning tool all the way to becoming an entire platform for authors. Today, Johnny dives into some of the latest developments, especially how the game has changed with all of the parts being well-integrated. As the software has grown, it’s become more complicated, but the goal […]

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AA47 How Having a Marketing Manager Has Completely Changed Sterling and Stone


By stone-admin

Christine is one of the most recent additions to Sterling and Stone, and she’s been a driving force in some of the company-wide changes. In addition to StoryShop, StorySeller’s Apprentice, countless books, and the Indie Fiction Podcast, she’s been an integral part of implementing (and coming up with) the great ideas that will make them […]

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AA46 Iterating Our Systems


By stone-admin

A growing company suffers growing pains, and in no small part due to scaling up systems. In Sterling and Stone’s case, it was a LACK of systems. Today, Johnny talks about how they were guilty of magical thinking, and the problems it created. He talks about recent changes, who’s responsible, and handing off tasks that […]

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AA45 Knowing Your Why


By stone-admin

Think about where you spend the biggest chunk of your time. Then ask yourself why you do it. Today, Johnny talks about knowing your why, and how Sterling and Stone has been guided not by money, but the deeper mission of being storytellers and community advocates. He also talks about the why behind the platforms […]

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AA44 Post-Bootcamp Followup


By stone-admin

Sterling and Stone’s StorySeller’s Bootcamp was the first event of its kind for the company, and today Sean talks about how it went, what he learned, and the goals for similar events that are coming next year. More importantly, he talks about why they are building a course, and the very strict guidelines Sean has […]

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AA43 How We Find Time to Do More Stuff


By stone-admin

Sterling and Stone does a LOT of stuff, but they manage to do it all a small group of people. Today, Johnny talks about how they can do so much, so successfully. With the spectrum between Sean’s enthusiasm and Dave’s low tolerance, Johnny shares how they do so much stuff. Help a friend…Facebook24EmailTwitterBufferGoogle+More24Help a friend…Facebook24EmailTwitterBufferGoogle+More24

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AA42 Goals Update Part Two


By stone-admin

Goals are moving targets, especially for younger, more flexible companies. Today, Johnny brings you the part two of a Sterling and Stone goals checkup. There is THE goal, which was more efficient systems. He also covers screenplays, Fiction Unboxed, cool interviews, going PRO, strengthening podcast lineup, ‘micro-goals,’ and getting Dave to Austin! It’s an ambitious […]

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AA41 Goals Update Part One


By Sterling & Stone

Goals are moving targets, especially for younger, more flexible companies. Today, Johnny checks in with Sterling and Stone’s goals. There is THE goal, which was more efficient systems. And he goes through staffing, writing, editing, social media, website, StoryShop and more. It’s an ambitious year for S&S, and Johnny believes they are well on their […]

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AA40 Why We Are Building StoryShop Writer


By Sterling & Stone

While Scrivener has helped Sterling and Stone build their careers, the guys have outgrown it, especially in terms of collaboration. Today, Sean takes you through the evolution of what began as a simple story planning tool, and what the future holds for the StoryShop platform: Planner and Writer, including features currently included, and what’s to […]

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AA39 How Sterling and Stone Looks at Money


By Sterling & Stone

Every business looks at money a little differently. A great month might entice the owner to spend too freely. On the other hand, some owners are too selfless and take no salary for themselves. Today, Johnny explains Sterling and Stone’s newly-balanced view on money, and the mindset they have that rewards them while keeping the […]

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AA38 All About the StorySeller Apprentice


By Sterling & Stone

You’ve heard a lot about the StorySeller Bootcamp and the StorySeller Apprentice programs. Today, Sean talks about what it is, what it isn’t (a ‘course’), and why Sterling and Stone as a company finally feels comfortable with a program like this. He takes you deep into the mindset about what Apprentice is, why it exists, […]

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AA37 Our New Imprint Manager and Our Next Level Production Systems


By Sterling & Stone

Sterling and Stone is growing! Over the last few episodes, we’ve introduced new team members. Today, Johnny introduces the newest Sterling and Stone team member, which happens to be his wife. While there’s the potential for things to go wrong with mixing family and business, this is a situation where Robin is perfect for the […]

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AA36 An Update on All of Our Projects


By stone-admin

We don’t usually take readers’ question on this podcast, but today’s questions are perfect: “In the old days, each new book was precious, and you talked at length about your projects. Now I don’t hear much about them. Which series are still open, which worlds have been destroyed, which projects just aren’t worth the effort […]

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AA34 Johnny Moves to Austin and Supercharges the Company


By stone-admin

Johnny recently moved to Sterling and Stone headquarters in Austin, and as he records, it’s been two weeks since his exodus. Today, he talks about how his move went, and more importantly, how it’s supercharged what Sterling and Stone can do as a company. He also discusses having to ‘check out’ during the move, how […]

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AA33 Meeting the Two New Members of the Sterling and Stone Family


By stone-admin

Today Sean talks about how the company has grown. He takes you through why the team has grown, and Sean’s mindset when bringing in new people. From book compiles to copywriting and marketing, everyone who’s brought onto the S&S team is considered family. Learn the ins and outs of a growing company on today’s Authorpreneur’s […]

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AA32 Learning from Some of Our Most Expensive Mistakes


By stone-admin

Every entrepreneur makes mistakes, and some are more expensive than others. Today, Sean talks about some of Sterling and Stone’s biggest mistakes, but why it’s okay they made them. Being timid about making mistakes can keep you from really making a difference. You can learn from some of Sterling and Stone’s mistakes, though, and shortcut […]

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AA31 Sean Gives a Post Summit Wrap Up


By stone-admin

Johnny gave his thoughts on the recent Smarter Artist Summit that took place in Austin, and now Sean shares his sometimes overly-optimistic view of how it went. He talks about the ways the company won even if the event landed them in the red financially. Sean also talks about the things that changed with his […]

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AA30 Smarter Artist Summit Wrap Up


By stone-admin

Sterling and Stone held their first event, the Smarter Artist Summit, which was a huge success, despite losing money. Johnny talks about how they decided to hold the event, how they relied completely on their studio manager, Amy, and the success of the event itself. The success, Johnny believes, is due in large part to […]

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AA29 Push Your Art to Move Your Business Forward


By stone-admin

Good business isn’t JUST business. Today Sean talks about what business means in the creative, collaborative business called Sterling and Stone Story Studio. Numbers aren’t everything; things like creativity, passion, and going against what seems like best practices affect your success. If you’re a creative entrepreneur, don’t miss this episode. Help a friend…FacebookEmailTwitterBufferGoogle+MoreHelp a friend…FacebookEmailTwitterBufferGoogle+More

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AA28 Why We Hired a Controller


By stone-admin

Once your business reaches a particular size and there’s more than you can handle on your own, you need a controller. Today, Sean talks about when you should hire a controller, the reasons why you should, and the strategy behind it when it comes to projects like Storyshop. It’s a big step to take, but […]

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AA27 Working Through the Suck


By stone-admin

Running an indie publishing company isn’t all unicorns and rainbows. There are periods of time where things get really hard – when nothing seems to be going well. Sometimes your personal life can creep up and really effect your business life, and that makes it even more difficult. Today, Johnny talks about his own experience […]

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