AA77 Building the Monarch


By stone-admin

Building the monarch isn’t the best description for building a site that actually works, but hey. It’s creative! Today, Johnny and Sean discuss what the monarch actually is, how our site developer can use it to create a cohesive customer journey, and how it will make sense of everything we have. We’re building clear paths […]

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AA76 Improving Our Stone Table Mastermind


By stone-admin

Sean and Johnny have been a part of masterminds for a long time, but it wasn’t until recently that they started their own, the Stone Table. While it’s been an incredible success, they’ve got their eye on making it even better. From bringing in storytellers across the spectrum, not just authors, to being able to […]

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AA75 How We Handle Speaking and Consulting


By stone-admin

When asked to list their fears, people will often list death AFTER public speaking. Dave can’t stand it, Sean likes it when it’s over, and Johnny can’t get enough of it. Today, the guys talk about the challenges of speaking careers, including the hidden costs of making speaking dates. The question is they must answer […]

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AA74 How Our Self Publishing Course is Different


By stone-admin

Course has become a dirty word, at least in the online world. Too many ‘teachers’ have thrown together some information and packaged it as a course, but the truth is they’re terrible. That’s why we’ve decided to (after a lot of internal resistance) create a REAL course that can compare to a college course. Our […]

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AA73 Doing Experiential Education the Right Way


By stone-admin

If you’ve spent any amount of time online, you know everyone wants to sell you a course. If we’re honest, they just want to sell you information and be done with it. But that doesn’t lead to a great experience for the student. Johnny and Sean talk about how they’re approaching education in a different […]

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AA72 The Development of StoryShop


By stone-admin

The StoryShop app project is one we’re stupidly excited about, and one that’s been frustrating and rewarding at the same time. It started as something much simpler, and despite of, or because of, the obstacles we’ve faced, it’s grown into something much more robust and beautiful than we imagined. Today, Sean and Johnny discuss the […]

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AA71 Systems and Staffing


By stone-admin

One of the challenges of a growing company is implementing new and efficient systems that will both support growth and also be flexible enough to work through that growth. Today, Sean and Johnny talk about Sterling and Stone’s strategy for creating systems to compliment the new staff members that have joined the team. You can […]

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AA70 Silo Businesses and Standalone Products


By stone-admin

Every growing business struggles with sustainability at some point, and today, Sean and Johnny talk about how silo businesses and products can help fund that growth. From the partnership model to products for our audience, the guys have a strategy that will enable them to continue writing, offer things our audience wants, and add talented […]

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AA69 Scaling Our Fiction


By stone-admin

Today’s discussion around Sterling and Stone’s big goals is how to scale the fiction titles we have. Johnny and Sean talk about how they will take the massive amounts of high quality content and give it the exposure it deserves. They started with a developmental editor, a fiction hacker, and have plans for so much […]

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AA68 How We Will Explode the Sterling and Stone Brand


By stone-admin

Sterling and Stone has some ambitious goals for 2017, and the biggest is exploding the brand. Sean and Johnny discuss how this macro goal will play out, especially when they are now more than just writers. S&S is still a story studio, but also a software company and educational resource. The guys break down the […]

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AA67 All About the Avalanche


By stone-admin

Last year, Sterling and Stone held its first annual Avalanche, a company-wide meeting where we discuss the long-term vision of the company. Sean and Johnny share our Sterling and Stone Story Studio goals for 2017 and 2018, so make sure to take notes. We’re growing quickly, and it’s time for the guys to put on […]

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AA66 The Brand New Authorpreneur’s Almanac


By stone-admin

We’re big fans of trying new things here at Sterling and Stone, and one of those things is a new format for Authorpreneur’s Alamanac. As you know, we don’t just half-ass it; we go all the way. Since Sean and Johnny are now BOTH in Austin, they’re meeting up to have a real-time discussion of […]

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AA65 Teams and Team Leaders


By stone-admin

The previous year saw Sterling and Stone’s first Avalanche, a company retreat where we plan for the next year. Sean is the ‘big idea’ person, and Johnny has stepped into the Operations role, to help implement those ideas. Today, he talks about what that means, and how it plays out in day-to-day work life, especially […]

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AA63 Why We’re Rebranding Dead City


By stone-admin

Some people say that books are forever, but that’s not exactly true. Today, Johnny talks about Sterling and Stone’s book Dead City, why it didn’t do nearly as well as we thought it would, and what we’re doing about it. This less-than-stellar release was a hard lesson on how we packaged and marketed it, so […]

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AA62 Thinking in Terms of Roles Instead of People


By stone-admin

In the beginning of Sterling in Stone, we made the common mistake of looking at tasks and people. However, as we grow, we realize that a far more logical way to look at things in terms of roles. For one reason, it provides a roadmap of growth for the company. Second, it keeps everyone sane. […]

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AA61 How We Are Iterating our Book Writing Process


By stone-admin

As we learn and grow as authors, we are always tweaking and changing things. Anything we can optimize or improve, we do. Today, Johnny talks about how Sterling and Stone changed their writing process, especially the way they handle beats in collaboration. Find out the exact process the guys are using now and apply it […]

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AA60 The 2017 Avalanche


By stone-admin

How many times have you wished you could watch successful people and learn from them? We call those ‘work retreats,’ and we just had the first, company only retreat where we planned out most of 2017 and part of 2018. Get the inside scoop on what Sterling and Stone has planned, and the opportunities YOU’LL […]

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AA59 One Year of S&S FM Lessons


By stone-admin

We launched the Sterling and Stone FM Podcast network with high hopes, and some of them went exceptionally well. Some things, though, were less than stellar. Today, Sean talks about the future of the network, some of the changes you can expect, and the reasoning behind why the network is still the best way we […]

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AA58 Advertising for Ourselves


By stone-admin

99Designs was a long-time sponsor for the Self Publishing Podcast, but like many things in business, it’s time has come and gone. Today, Sean talks about how having a sponsor was great, and what the Sterling and Stone FM Network intends to do instead. You’ll notice the changes from the outside, so this is a […]

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AA57 Sean’s Trip to Montreal


By stone-admin

Sean isn’t a fan of traveling – UNTIL he’s done it. Then it’s the best thing ever. Today, Sean talks about his recent international trip to Montreal, Canada, and the experience he had at the Mastermind there. He shares some of the new perspectives he got while there, and how it directly impacts Sterling and […]

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AA56 Three New People Join the Sterling and Stone Family


By stone-admin

Sterling and Stone is in super-growth mode right now, and has recently brought on three new people. Today, Sean talks about each of the new team members, their roles, and some of the very exciting things that are coming up in the next year. If you’re interested in seeing how a publishing company grows in […]

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AA55 Deciding Sterling and Stone’s Brand and Positioning


By stone-admin

Every company needs to decide what it wants to BE. Every event, product, and experience the customer has needs to represent that. Johnny talks about the mistakes they’ve made and how they’re now working to present themselves better. From company events to the books they write, Sterling and Stone is always looking for the best […]

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AA54 Speaking Events and Interacting with the Indie Community


By stone-admin

Sean and Johnny have recently redefined their roles within Sterling and Stone, with Sean acting as CEO and Johnny as COO. It’s changed the company from the top down. Today, Johnny talks about some very specific goals they have about being a more active part of the indie author community. He also discusses the speaking […]

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AA53 An Update on Legendary


By stone-admin

It’s not always easy parting ways with one of your team members. Legendary was a collaboration where all parties decided it was best for everyone to go their own directions. Today, Sean talks about how the changes have affected Sterling and Stone’s future plans, and how they have pivoted how they are treating their imprints. […]

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