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Self-Publishing Podcast
The Smarter Artist
StoryShop
Worst. Show. Ever.
Eight Questions
Authorpreneurs Almanac
The Walking Dave
Iterate and Optimize
Ask Us Anything
Backstory
Better Off Undead

Self-Publishing Podcast »

Want to publish and sell more books? Want to get your writing into the world without contending with agents, publishers, or the other gatekeepers in traditional publishing? There's never been a better time to make money as a writer -- to take your books directly to readers and be in charge of your own business rather than jumping through hoops to please the Powers that Be. Full time authors Johnny B. Truant, David Wright, and Sean Platt (owners of the 2M+ words-per-year indie publishing company Sterling & Stone) explore everything related to getting your writing published... and making money doing it... in today's new DIY digital publishing frontier. This isn't artsy talk -- it's "authorpreneurial" business strategy that turns self-publishing from sideline into a rewarding career.


Latest Episode
SPP256 Using Evergreen Marketing to Sell Books Between Launches
Released On: March 29, 2017

As authors, we tend to push very hard to market during book launches and specials, but between those pushes, our focus on marketing falls to the wayside. Today, the guys discuss how you can create evergreen marketing that doesn’t require a lot of maintenance, but can bring you extra sales.   Books are essentially passive […] Read More »


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The Smarter Artist »

Author entrepreneurs Sean Platt, David Wright, and Johnny B. Truant answer questions, offer quick tips, and deliver keen insight to help creative people who want to make a good living off of their hard work. In just a few minutes a day, we promise to help you get smarter faster.


Latest Episode
SA375 Why the Second Act is Hardest and How to Make It Easier
Released On:

Many people agree: the second act is the hardest to write. In the beginning, you have discovery and excitement. At the end, you have velocity. But the middle can be a wasteland. Today, Sean talks about why the second act is challenging, how to combat it, and simple things you can do to prepare and […] Read More »


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StoryShop »

Want to WRITE BETTER STORIES FASTER? Sean Platt, Johnny B. Truant, and David Wright are bestselling authors who produce over 2 million words of reader-pleasing fiction each year at their publishing company and story studio Sterling & Stone. In this nine-part conversation series, these three professional storytellers will show you how to plan, construct, and write your own stores better and faster than ever before. To find out about the StoryShop app for writers, check out http://getstoryshop.com


Latest Episode
09 Building an Outline
Released On: September 16, 2015

Episode Nine: Building an Outline You’ve probably heard the term, pantser. These writers make it up as they go along, most notably, like Stephen King. But that doesn’t work for everyone, because the benefits of having a strong outline are what help you write better and faster. The guys discuss the benefits of pantsing and […] Read More »


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Worst. Show. Ever. »

You'll probably want to avoid this podcast. It sucks. It's filled with neurotic tales of thieving bears, decoy wallets, and epic Olive Garden rants. It's irreverent and stupid and terrible, and the hosts should really be ashamed of themselves. You can also find archives of this travesty in the "Better Off Undead" podcast, which was just as bad but also had an even stupider name.


Latest Episode
WSE55 Dave Gets an MRI
Released On: March 24, 2017

For the past year, Dave has had issues with his right shoulder. It’s not the chronic masturbation, but he still decided to live with the pain. (Also, a rant on how Dave is going to break Tony Robbins.) While paying ball with his son, he TORE something. Dave rants on insurance, x-rays, co-pays, and MRI […] Read More »


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Eight Questions »

Bestselling authors and creative entrepreneurs David Wright, Sean Platt, and Johnny B. Truant discuss life, work, and inspiration with other authors, artists and entrepreneurs.


Latest Episode
8Q52 Horror Author David Wright
Released On: October 25, 2016

Today’s guest needs no introduction. You know him as The Walking Dave, and co-author of Yesterday’s Gone among several other Sterling and Stone titles. In today’s very special final episode of Eight Questions, Sean talks with Dave about creativity, his routines, and……… Tell us about the origin of Eight Questions, since you’re the one who […] Read More »


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Authorpreneurs Almanac »

Authors and innovators Sean Platt & Johnny B. Truant reveal the inner workings of indie publishing company Sterling & Stone, in a real time look at what works, what doesn't, and what they learn along the way.


Latest Episode
AA75 How We Handle Speaking and Consulting
Released On: March 27, 2017

When asked to list their fears, people will often list death AFTER public speaking. Dave can’t stand it, Sean likes it when it’s over, and Johnny can’t get enough of it. Today, the guys talk about the challenges of speaking careers, including the hidden costs of making speaking dates. The question is they must answer […] Read More »


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The Walking Dave »

Writer/cartoonist David Wright attempts to get off his ass, go for a walk, and lose some weight. Join him for conversations about creativity, inspiration, and whatever's up his butt this week.


Latest Episode
WD72 Dave Lost His Fitbit
Released On: July 12, 2016

Dave bitches about Fourth of July and losing his Fitbit. Also, squirrel! If you’ve got a question, comment, or just want to say hi, email dave at: [email protected] Read More »


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Iterate and Optimize »

In this audio miniseries, the bestselling authors, Johnny B. Truant, Sean Platt, and David Wright will give you a sneak peek of some of the major content inside Iterate and Optimize, and talk with some special guests who have shaped their thinking and helped along the way. Ready to get serious about your business? This is the guide you've been waiting for.


Latest Episode
IO07 Leveling up Your Company with Steve Kamb
Released On: January 24, 2016

Steve Kamb is the Rebel Leader at Nerd Fitness, a community designed to help people who consider themselves nerds to ‘level up their lives.’ His recent success has seen his company grow from one man writing a blog in his off time to an entire community who call themselves the ‘Rebellion.’ How have you handled […] Read More »


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Ask Us Anything »

Authors Johnny B. Truant, Sean Platt and David W. Wright answer questions from listeners about writing, self publishing and everything in between.


Latest Episode
AUA14 Ask Us Anything for July 2016
Released On: September 15, 2016

It’s time for another free-for-all Q and A with the guys from the Self Publishing Podcast, Sean Platt, Johnny B Truant, and David Wright. How do you guys come up with titles for your books? How would you recommend audiobooks be made? Do we have dates for the next Smarter Artist? What lessons did you […] Read More »


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Backstory »

Once you've read your favorite Sterling & Stone book, this is where you'll find the 'DVD Extras'. Johnny, Sean and Dave divulge their secrets, and share the trials and victories they had while writing.


Latest Episode
BS17 La Fleur de Blanc
Released On: February 9, 2017

La Fleur was never meant to have a Back Story episode, but there’s something very special about it. Today, Sean and Johnny talk about the inspiration for La Fleur de Blanc, which comes from Sean’s real world experience in a flower shop in California. They discuss how it nearly ruined the Lexi Maxwell brand, and […] Read More »


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Better Off Undead »

Authors Johnny B. Truant, Sean Platt, and David Wright talk horror, sci-fi, and whatever else comes up in discussing the creative nuggets that go into creating their own stories. Somewhat accurately described as "The Self Publishing Podcast after hours," this show also features the non-award-winning-segment "What's Up Dave's Butt?" (Not literally.)


Latest Episode
Three Half-Ass Stories (Better Off Undead #137)
Released On: October 3, 2015

Dave opens this episode with a sad story that stayed sad but Thomas Bennett saved the show. The last we heard from Thomas, he was preparing for surgery. On todays episode we welcome him back and talk everything from botched surgeries and writing… to the benefit of visiting strip clubs in a wheel chair. Laugh until tears and get inspired. Read More »


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