SPP274 Reader Psychographics with Michelle Spiva
Released On: August 2, 2017
Michelle Spiva does WTF amazing things. Aside from writing ‘the naughty,’ she has taught nearly 10k people how to write fiction. She brings a background of psychology and analytics, so Michelle is the person you talk to when you have a block. Today, they talk about reader psychographics: how readers of all ages are changing over time.
- Michelle talks about how she uses her background in psychology to analyze readers, and how to create a craving in them for your work.
- There are stages of development and the tones that go along with it.
- Michelle uses Harry Potter as an example of how readers change over time, and how your books can reflect it – themes of wonder, magic, love, and conflict.
- The guys and Michelle discuss how age affects what you’re willing to read, and the magic numbers to aim for.
- Michelle discusses nostalgia and how it affects readers.
- Michelle explains how and why 20-40 year old readers are reading across genres.
- Angst and action are powerful; Michelle tells you how to use them to choose demographics for your books.
- Want to write for 18-39 year olds (the biggest demographic)? Michelle tells you exactly what to write. Clue? Hunger games.
- Johnny poses the question for a long-time writer: how to you keep a long-time reader when you’re changing as a writer?
- Sean, once again, takes it to Pixar. Surprised?
- Dave asks how authors who are in a rut can evolve and keep up with where their audience is going. Michelle replies with Sylvester Stallone as a painter. Wut?
- Also, STEPHEN KING DISCUSSION! You really shouldn’t be surprised…
- Michelle gives a very poignant final thought for the guys: the successful author isn’t just about marketing. The successful author is also about how you handle the attention.
- Sean is excited about McKee’s book, It’s the best book on dialogue he’s ever read.
- Johnny had dinner with James from Podium Audio, who introduced him to the idea of the 6 word intro.
- Dave’s something cool is something old: he ignored Izaac Asimov’s work for a long time, but now he is astounded by his writing volume.
- Michelle has been doing Fitbit challenges with the Smarter Artist group, and the Facebook Live she does while walking. She’s down 40 pounds!