AA55 Deciding Sterling and Stone’s Brand and Positioning

Released On: October 17, 2016

Every company needs to decide what it wants to BE. Every event, product, and experience the customer has needs to represent that. Johnny talks about the mistakes they’ve made and how they’re now working to present themselves better. From company events to the books they write, Sterling and Stone is always looking for the best way to do what they love while serving the market.